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Sterling Industries Expands Dallas WTC Showroom

Furniture World Magazine


The Norcross, GA-based home accents wholesaler announced this month that the company is moving to a new and larger showroom at the World Trade Center in Dallas for the January market. Their new 10,000 sq. ft. showroom at WTC 509 will make Dallas the second largest Sterling showroom after their AmericasMart location in Atlanta. "Dallas is a great trade event for us, season after season," said Sterling Industries CEO and founder John Scott. "We're thrilled to be moving to such a large and prominent anchor showroom." Located near the main escalators, the new showroom will give Sterling high visibility for their full line of accessories, lighting, furniture and mirrors. This is the third showroom expansion for Sterling in the last year, with additional space already added at Atlanta and High Point. Sterling Industries will unveil their new Dallas space on Wednesday, January 16, 2008 at 9:00am. The company will kick-off this expansion with a ribbon-cutting ceremony and by introducing over 350 new market items. Always known for their clever showrooms and innovative marketing, Sterling plans to offer Dallas-exclusive freight incentives and new product specials, as well as, food, fun, and free giveaways. To learn more about Sterling Industries and their new showroom in Dallas go to www.mysterlinghome.com.