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The Wrangler Home Brand Launches Website

Furniture World Magazine


The Wrangler Home™ brand announced that it has launched a new website, www.wranglerhome.com, designed to immerse consumers in the Wrangler® American lifestyle. Created to transport visitors to the world of Wrangler Home™, commissioned music, written and performed specifically for the brand, and a photo image collage greet consumers upon arrival at the new site designed by WebBuilder Studios based in Greensboro, NC. “Consumer shopping habits have shifted significantly when searching for furniture,” says George Weldon, director of licensing for the Wrangler Home™ brand. “More and more, consumers are looking to the internet as their starting point for decorating ideas and to identify collections that might work for them.” “We’ve incorporated an enhanced and intuitive search feature, making our website the perfect place to start a decorating project,” comments Weldon. “Responding to consumer feedback, we’ve included an expanded gallery of product images and suggested retail prices for each piece along with the expected store locator.” “Once on the site, with a simple click, consumers can send images of furniture to friends and family, making it easy to get opinions or give someone an idea for a great holiday or birthday gift,” adds Weldon. “Consumers no longer want static, information only websites,” concludes Weldon. “That’s why wranglerhome.com invites consumers to participate—to let us know what they like best and what they’d like us to offer or change. We hope our website’s invitation to rate our new pieces and share stories will provide us with ideas for our upcoming collections.” About Wrangler Home™ :The Wrangler Home™ collections feature authentically American furnishings with clean lines and subtle details. Our warm woods, soft fabrics, and luxurious leathers allow customers to design a stylish, comfortable, and welcoming environment for family and friends Visit www.WranglerHome.com for more information. About VF Corporation: VF Corporation (NYSE: VFC) (www.vfc.com) is a leader in lifestyle brands including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, 7 For All Mankind®, John Varvatos®, JanSport®, lucy®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®.