Woolrich Debuts Extensive Rug Collection at Mohawk Industries
Furniture World Magazine
Woolrich, Inc., announced that the brand inspired by the outdoors and by people who enjoy an outdoor lifestyle, will launch a new line of machine-made rugs at the New York Home Textiles Market beginning August 9. Produced by Mohawk Industries, one of the world’s largest floor covering manufacturers and distributors, the outdoor-inspired floor coverings will be showcased in the Mohawk showroom at 295 Fifth Avenue, Suite 1412.
Nature inspired colors are predominant with rust, warm gold, pine green, and earthy browns woven into the collection. Woolrich iconic motifs are featured throughout the extensive collection of 34 area, scatter, and outdoor rugs.
Well known for its classic red and black buffalo check dating back to the mid-1850s, the pattern is updated for today’s consumer with a strong border. Blocked plaids and quilted patterns offer casual designs for customers seeking rugs perfect for cabins and farmhouses. Traditionalists will find timeless floor coverings inspired by primitive tribal, hand-knotted rugs of old. The true outdoor enthusiast will appreciate the rustic rug designs featuring wild animals, fishing, and camping.
Also included in the line are outdoor rugs crafted in Olefin that naturally sheds water. Printed outdoor rugs are enhanced by Woolrich’s new urethane backing, which was originally formulated for use on boats, ensuring these rugs will withstand damp environments with ease. Other rugs feature soft-underfoot nylon loop pile that is also easy care.
Approximate retail for a 5x8 area rug is $299.99; 5x8 woven outdoor rugs will retail for $79.99; 5x8 printed outdoor rugs at $149.99; and a 30x50 inch printed scatter rug is expected to retail for $39.99. Every rug in the extensive collection enhances and complements Woolrich’s broad collection of home furnishings.
Dennis Marxen, vice president of licensing for Woolrich, stated, “We are extremely happy to have Mohawk on board as a Brand Partner. Mohawk’s collection of Woolrich rugs offer quality, durability, and function, and are the perfect choice for anyone who enjoys an active, outdoor lifestyle.”
Rocky Casteel, Mohawk’s vice president and general manager of area rugs, textiles, and floor mats, added, “Consumers will find this collection not only beautiful but easy to care for, making these rugs an exceptional value overall.”
The rugs will be available through major U.S. retailers.
About Woolrich, Inc.: In 1830 John Rich founded Woolrich® in central Pennsylvania. Now celebrating 177 years, Woolrich is the authentic American brand that celebrates the outdoors with functional, durable products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel and woolen fabric marketer and manufacturer, Woolrich’s heritage and experience are unparalleled. Trusted by generations of consumers, Woolrich continues the tradition with furnishings and accessories inspired by the outdoors for the home. For more information about Woolrich, visit www.woolrich.com.
About Mohawk Industries: Since its inception in 1878, outstanding products have made Mohawk Industries the most recognized carpet brand in history. Mohawk Home, a division of Mohawk Industries, is a multi-faceted home textile company located in Sugar Valley, Georgia, which manufactures floor coverings and textiles for every room in the home – from area rugs, accent rugs, runners, and bath rugs to woven bedspreads, tapestries, pillows, throws, and outdoor products. Mohawk Home products are found in major retailers across the country. To learn more about Mohawk Industries, visit www.mohawkind.com.