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HLG To Unveil New Concept In Massage Chairs At Las Vegas Furniture Market – Style & Comfort First

Furniture World Magazine


The Hawaiian Lomi Group introduced a new line of massage chairs that are the first ever designed with the contemporary style and comfort of traditional elegant furniture. Created by a world-class team of furniture designers, the new E-Motion Lounger series massage chairs break new ground in the massage chair industry by being the first to combine elegant furniture design with the functionality of a therapeutic massage chair. Unlike other massage chairs that typically look robotic and sacrifice day-to-day comfort to accommodate the chair’s mechanical functioning, the new line of E-Motion Lounger chairs were designed to be stylish and comfortable first. “Until now, massage chairs have typically been created at mechanical manufacturing plants where engineers focus on the mechanical aspects of the chair but don’t have a clue about ergonomics, American comfort or quality fabrics,” said Tim Loveday, HLG’s director of business development. “We decided to turn this process on its head by taking our proven mechanics to world-class furniture designers and asking them to create a chair that anyone would be proud to have in their living room or den.” Working with a design team that included experts with experience at IKEA, Chair Works and other top furniture design companies, HLG created the first elegantly styled massage chairs. The finished products exchange the boxy look of traditional massage chairs with flowing designs that smoothly integrates the chairs’ various components. The designers cleverly hid all mechanical features of the chairs and incorporated traditional fine-furniture elements such as stylish wood legs and comfortable fabrics. A unique layered padding design makes the E-Motion Lounger chairs extremely comfortable during every day use without sacrificing the therapeutic quality of the chair’s massage functioning. The new E-Motion Lounger chairs also come in a variety of earth tone colors ideal for sophisticated living rooms, bedrooms and dens. “Our mission was not to create another great massage chair, but a great chair that massages,” said Loveday. “We think this new line will be extremely popular in a market that is already experiencing enormous sales growth.” The retail price of the new E-Motion Lounger series from HLG range from $999 to $1,799. The E-Motion Lounger massage chairs will be shown for the first time at the Las Vegas Furniture Market, July 25th – 29th. The chairs will be on exhibit at Booth # 2934-2935 at the Las Vegas Convention Center. For more information on these and other Hawaiian Lomi Group massage chairs call 866-200-3248 or visit www.emotionlounger.com.