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New Catalog For cmi, Braided Texture Area Rugs

Furniture World Magazine


cmi (Colonial Mills, Inc.), a leading manufacturer of a complete line of braided-texture area rugs and accessories, announceD the availability of a new, full-color, 48-page product catalog. The sleek black and brown cover of the piece features the line “where braided-texture takes shapesm” and several product images. The interior of the catalog highlights beautiful “in use” room photography and overhead photos that show every colorway, pattern and design that make up cmi’s collections. Two-page spreads are used to showcase cmi’s licensed collections, which include Thimbleberries®, Janelle Style and Woolrich®. The catalog also features the company’s accessories, custom design services and retail display offerings. “This is an all-inclusive catalog which gives the reader a true sense of the variety of braided-texture area rugs and accessories we offer,” said Donald M. Scarlata, President and CEO of cmi. “We paid particular attention to accurately portraying the color and texture of our rugs in the catalog photography.” Scarlata added that, although the company is holding prices for a fourth consecutive year, a new wholesale price list is also available which includes styles, materials, sizes, colors and costs of all the company’s collections, as well as package deals on point-of-purchase materials. Founded in 1977, cmi is headquartered in Pawtucket, Rhode Island, the home of Old Slater Mill and the birthplace of our nation’s textile industry. The company has specialized in manufacturing braided-texture rugs and accessories since its inception. cmi’s philosophy is to be the most innovative in the braided-texture area rug category with the results being new colors, styles, award-winning designs and shapes which most appeal to today’s consumer. These advances continue to demonstrate to consumers that “braided” is simply a construction process and not a style. cmi sells under its own brand name in thousands of specialty retailers and has private label programs and/or customized programs with Ethan Allen, JC Penney, Sears and many others. For more information on the new full-color catalog, please contact Donald M. Scarlata, President and CEO of cmi, at 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740. Web: www.colonialmills.com.