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[Infographic] Guide to 3D Visualization Technologies for Retail

Furniture World News Desk on 10/26/2018

Cylindo, a 3D product visualization platform, recently released an infographic guide to 3d Visualization technologies. With the digital reality trend gaining momentum, more and more companies are experimenting with different types of technology (3D, AR, VR) to introduce engaging shopping experiences and get customers’ attention.

Today’s customers are craving for visual information. In lack of tactile experience, customers rely on their visual perception to make purchase decisions.

As the focus on customer experiences becomes imperative, technologies will have a major role in blending online and physical retail.

Here is what you need to know when deciding what is the right visualization technology for your business:

  • Value at every touchpoint: In the future, it will be critical for brands and retailers to offer the customer added value at every touchpoint of the customer journey.
  • Brand image vs. ROI: Some of the technologies are still in the experimental phase (AR/VR), so they are more suitable for brand image, rather than measurable results and ROI.

  • Physical retail isn’t dead — Boring retail is: The store of the future will be smaller, so the biggest challenge for retailers in the not-so-distant future will be in transforming to an experiential store through technology.

  • Customers are not impressed by meaningless interactions: They’re looking for relevant, engaging experiences that help them visualize the product and ease the decision-making process, not just interactions that only have the goal of ‘wowing’ them.

Learn more about 3D Visualization Technologies for Retail in this infographic from Cylindo. For more information download the free guide.


More about Cylindo: Cylindo is the fastest growing 3D product visualization platform.

Trusted by global furniture retailers and brands, Cylindo's platform provides photo-realistic visuals and tools to engage and convert audiences across channels.

Our proprietary and automated rendering technology transforms simple data and images into 4K photorealistic imagery while also supporting unlimited variations of products.

Using the 360 HD Viewer companies can show any product from any angle in any variation, ultimately increasing conversion rates by +27% and reducing visualization cost by 58% on average. For more information, visit www.cylindo.com or email hello@cylindo.com.