Wayfair and Cosmopolitan Magazine Launch New Furniture Line
Furniture World News Desk on
9/9/2018
Wayfair Inc., an online destination for the home, recently announced a new line of furniture and décor in partnership with the top young women’s magazine, Cosmopolitan, sold exclusively on
Wayfair. The collection called, CosmoLiving by Cosmopolitan, was designed with small-space living and affordable price points in mind – ideal for young adults settling into their first apartments or homes who want a chic living space that’s an extension of their personalities.
“Part of Wayfair’s goal of offering everything for the home is to help shoppers discover unique pieces that are different than what they see elsewhere, so they can create a space that’s truly their own. Exclusive collections like this collaboration with Cosmopolitan extend beyond offering distinct furniture and décor; this partnership showcases an innovative shopping experience that makes it easy and fun for customers to find exactly what they want through stunning photos, detailed product reviews and more,” said Liza Lefkowski, head of brand, creative & curated experiences, Wayfair. “Whether shoppers are furnishing their first apartment or house, or simply restyling, CosmoLiving has striking pieces that are sure to elevate any space by adding a vintage, glam aesthetic with a modern twist!”
“Cosmopolitan is a champion of chic modernity and femininity in every form, and with the release of this stylish new home collection, beautiful, functional and sophisticated design is at the heart of every piece allowing ‘Cosmo’ readers of all ages to express their living space as an extension of their personal wardrobe," said Steve Ross, global chief licensing officer and head of brand development for Hearst magazines.
He added: “We developed CosmoLiving as a brand platform and lifestyle solution informed by the enormous social influence we know Cosmo readers have on home furnishings, décor and remodeling. And in Wayfair we're thrilled to partner with a preeminent, leading home goods e-commerce destination at launch to best meet the high-demand anticipated for our new line.”
Offering dozens for the home ranging from sofas and arm chairs to ottomans, area rugs and nightstands, CosmoLiving draws inspiration from the latest runway styles and on-trend designs to ensure the collection is as beautiful as it is functional. Manufacturing partners include Dorel Home, Rugs America, and Westport Linens.
The line features feminine statement pieces like the emerald green velvet Liberty sleeper sectional; the sleek 3-piece Westwood dining set, an artful brass metal base with a tempered glass top, paired with two modern dining chairs; and the Merrick rectangular desk – with its sturdy-base and brilliant white finish, accented by antique brass hardware, this piece will work anywhere in the home.
Wayfair customers can also discover CosmoLiving area rugs that range in size, color and pattern, including the Moroccan Tenzin, a magenta and orange tribal print described as “a killer zigzag pattern with various shades of pink and other hues uniting for maximum impact.”
As part of the CosmoLiving launch, Wayfair customers and Cosmopolitan readers have a chance to win a room makeover with Wayfair featuring furniture and décor from the line. To learn more and enter, go to room.cosmopolitan.com.
To view and shop CosmoLiving furniture and decor, go to:
www.wayfair.com/cosmoliving.
The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative.
More about Wayfair: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
The Wayfair family of sites includes:
- Wayfair, an online destination for all things home
- Joss & Main, where beautiful furniture and finds meet irresistible savings
- AllModern, unbelievable prices on everything modern
- Birch Lane, a collection of classic furnishings and timeless home décor
- Perigold, unparalleled access to the finest home décor and furnishings
Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people.