3Z Brands to Showcase Southerland at Las Vegas Winter Market
Furniture World News Desk on
1/24/2025
3Z Brands ("3Z"), a vertically integrated manufacturer, wholesaler, retailer, and direct-to-consumer distributor of
sleep products, will feature Southerland in its showroom for the first time at the Winter Market in Las Vegas.
Following its acquisition of Southerland last month, 3Z will debut five mattress collections and a selection of
adjustable bases at the event.
Visitors to the 3Z showroom (B-1380) can explore models from Southerland's Scandinavian, Evolution, Pure Refresh,
ThermoBalance, and American Sleep collections. These collections reflect the brand's history of craftsmanship and
innovation, providing a range of sleep solutions for diverse consumer needs.
“We’re thrilled to debut Southerland as part of the 3Z family of brands at Las Vegas Market,” said
Bryan Smith, President of Southerland. “This Market marks a significant milestone for the Southerland brand as
we present our latest collections and timeless products in the 3Z showroom. Visitors will experience the exceptional
quality and craftsmanship that have defined Southerland for over 120 years, now enhanced by cutting-edge designs and
features made possible through the power of 3Z.”
Founded more than 120 years ago, Southerland is recognized for producing high-quality mattresses that combine
traditional craftsmanship with modern design. The company remains committed to delivering support, durability, and
comfort across its product range.
John Merwin, CEO of 3Z Brands, added: “We’re thrilled to introduce Southerland in our Vegas showroom.
This is an exciting opportunity to highlight Southerland’s exceptional quality and craftsmanship alongside our
portfolio of renowned brands. We look forward to connecting with both current and new customers to share these
collections.”
Alongside Southerland, 3Z will feature products from its other brands, including Helix, Brooklyn Bedding, Bear, and
the updated 40 Winks wholesale line. Helix will debut refreshed designs for select models. Retailers and industry
professionals can visit the 3Z showroom in Building B, Suite 1380, during Las Vegas Market.
About 3Z Brands
3Z Brands ("3Z") is a vertically integrated manufacturer, direct-to-consumer brand portfolio, wholesaler, and
retailer of award-winning sleep products. Headquartered in Arizona and New York, 3Z operates a portfolio of
best-in-class sleep brands, including Helix, Brooklyn Bedding, Leesa, Birch, Bear, Southerland, and Nolah. All of
3Z’s brands celebrate the power of personal preferences while focusing on outstanding product quality, having
won countless independently reviewed awards. Additionally, 3Z provides mattress production solutions across the
industry with world-class expertise in mattress engineering, achieved through meticulous attention to detail,
cutting-edge equipment, and decades of industry experience. The company strives to deliver excellent sleep products
to any and every door in America. For more information, visit 3zbrands.com.