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3D Cloud Launches 3D Cloud Network for Furniture Retailers and Manufacturers

Furniture World News Desk on 11/6/2024


3D Cloud has introduced the 3D Cloud Network, a new platform designed to help home furnishings and building product manufacturers distribute 3D assets across various retail platforms. This platform enables manufacturers to publish 3D products to multiple retailers' digital applications, including features like 360-degree product views, augmented reality (WebAR), product configurators, and 3D room planners. As the demand for high-quality 3D product imagery and interactive experiences grows among retailers, the 3D Cloud Network provides manufacturers with an efficient, scalable way to syndicate their 3D assets.

The 3D Cloud Network simplifies the content-sharing process for manufacturers. Instead of repeatedly uploading assets for individual retailers, manufacturers can upload or order 3D content once and immediately make it available to all their retail partners. This reduces administrative workload and streamlines the distribution of 3D models, allowing manufacturers to keep retailers up-to-date with the latest product visuals aligned with merchandising schedules.

Beck Besecker, CEO and Co-Founder of 3D Cloud, stated, "Everyone benefits from engaging 3D customer experiences but the cost and complexity of creating and sharing 3D content has been a major hurdle for manufacturers and retailers alike. We've worked for years to reduce costs and improve efficiency in 3D content creation and sharing, and now with the 3D Cloud Network, we've made it easy for manufacturers to share 3D products with multiple retailers and get the most out of their 3D content investment."

The platform allows retailers to search for specific brands, SKUs, or product types and subscribe to products they are merchandising. These assets are then integrated into shopping tools like 3D room planners and WebAR, giving retailers access to high-quality, ready-to-use 3D assets that enhance the customer shopping experience. "With the 3D Cloud Network, retailers can easily access high-quality 3D content, enabling manufacturers to better support their retail partners and showcase their products to more shoppers," added Besecker. "Most importantly, it enhances the overall shopping experience for customers."

The 3D Cloud Network is already in use by well-known brands in the furniture industry, including Ashley, La-Z-Boy, Flexsteel, Dorel Home, and Best Home Furnishings. These partnerships demonstrate the platform’s impact on enabling brands to reach a wider retail audience with immersive, engaging product displays.

3D Cloud Network Benefits for Manufacturers and Retailers

Through the 3D Cloud Network, manufacturers gain the ability to:

  • Syndicate 3D content to leading retailers.
  • Maximize return on investment (ROI) from their 3D content.
  • Provide retailers with ready-to-use 3D assets designed to drive conversions.

Retailers benefit from a wide variety of high-quality 3D assets, which contribute to an enhanced customer experience, ultimately leading to increased sales potential.

The 3D Cloud Network is now open to manufacturers looking to share their 3D content with retail partners. For more information or to join, visit 3Dcloud.com/network.

 

 

About 3D Cloud
3D Cloud is the 3D digital asset management platform for 3D product visualization, 3D product configurators, and 3D room planning and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Product Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major U.S.-based home improvement retailer, MillerKnoll, Herman Miller, Kingfisher plc, Bob's Discount Furniture, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com.