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SexySleep Tip #5- Mattress Sex Education For Retail Sales Associates

Furniture World News Desk on 6/23/2013

Tip #5: In talking with mattress industry retail sales associates (RSAs), Leggett & Platt found 86% of RSAs think a mattress can positively or negatively impact an intimate (sexual) experience. Combined with the 58% of consumers who said intimacy/sex will be a determining factor when they buy their next mattress, the topic of sex is very much at the forefront. As Leggett & Platt’s Mark Quinn said, “Sex is tied directly to the products we sell. We’re the one industry most qualified to talk about intimacy.” Read more about the SexySleep research at Ultimate-Hybrid.com.

Through the SexySleep research, Leggett & Platt found that 73% of retail sales associates (RSAs) agreed with the following statement: “If intimacy (sex) can make mattresses more relevant and exciting to consumers, the industry should be educating and informing consumers on this topic in a tasteful way.” 

To view additional tips posted to this series visit www.furninfo.com/series/SexySleep

About The Research: The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). The products chosen were selected in conjunction with GoodBed.com. Read more about the SexySleep research at Ultimate-Hybrid.com.

About Leggett & Platt®: Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 130-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.

About GoodBed.com: GoodBed.com, is the leading online research destination for mattress shoppers. GoodBed features comprehensive mattress-related product and store information. The site was designed as a single, unified resource that can help consumers with all aspects of their mattress purchase — from 'what to buy' to 'where to buy' and even 'how to buy.'
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