SexySleep Tip #2- Stuck In Quicksand?
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Through SexySleep research, a number of couples interviewed regretted purchasing a memory foam mattress because it detracted from intimate moments. Many consumers in the study described sex and an Ultimate Hybrid as: “bounce,” “quiet,” and “balance,” while intimacy on memory foam as being “stuck in quicksand,” “uncomfortable,” “difficult,” and even “horrible.”
The purpose of SexySleep research was to bring intimacy issues to the consumer’s attention, and to highlight a type of mattress that supports both sex and sleep.
58% of consumers said intimacy/sex will be a determining factor when they buy their next mattress. One participant said, “...I’ve never thought about it like that... but I will now as it totally makes sense, especially for mattresses.”
Leggett & Platt also learned that 73% of consumers who tried an Ultimate Hybrid foud it “very” and “most” responsive/comfortable for intimacy/sex performance. They also learned that less than 50% of consumers consider memory foam more appealing for those parameters.
To view tips posted to this series visit www.furninfo.com/series/SexySleep
About The Research:
The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). The products chosen were selected in conjunction with GoodBed.com. Read more about the SexySleep research at Ultimate-Hybrid.com
About Leggett & Platt®:
Leggett & Platt is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 130-year-old company (founded 1883) is made of 20 business units, 18,000 employee-partners and 130 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet cushion; f) adjustable beds; and g) bedding industry machinery for wire forming, sewing, and quilting.
GoodBed.com, is the leading online research destination for mattress shoppers. GoodBed features comprehensive mattress-related product and store information. The site was designed as a single, unified resource that can help consumers with all aspects of their mattress purchase — from 'what to buy' to 'where to buy' and even 'how to buy.'
Sexy Sleep Tips Series
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