Kingsdown Extends License Agreement with Euro Colchões in Brazil for Another 10 Years
Furniture World News Desk on
Luxury bedding manufacturer, Kingsdown, Inc. has extended its license agreement with Euro Colchões, a bedding manufacturer in Brazil for another decade.
The desire for North American-branded products has been increasingly significant in Brazil, as well as other parts of South America. Since the start of the licensing partnership in 2012, Euro Colchões has grown its in-country Kingsdown production and retail operation to include 70 store locations, plus e-commerce business at www.eurocolchoes.com.
“This has been a very successful relationship for both companies, and we look forward to another decade of continued success and growth,” said Frank Hood, CEO of Kingsdown. “Our global license business has been a strategic asset for our company in large part because of great business partners, like Euro Colchões.”
Today, the Brazilian manufacturer and retailer produces and sells four exclusive models in Kingdown’s Vintage Collection --Platinum, Diamond, Royal and Windsor mattresses. Product specifications are tailored to local comfort preferences and foams and fibers used in the beds are sourced locally.
“North American products have forever represented quality and advanced technologies. These fundamental pieces of Euro Colchões’ growth strategy has only elevated during our partnership with Kingsdown,” said Mauricio Aballo, CEO of Euro Colchões. “We are looking forward to strengthening Euro Colchões and Kingsdown ties in Brazil to bring additional innovation through American market research to collaborate with our ambitious growth.”
About Kingsdown, Inc.
Kingsdown, Inc., founded in 1904, is a manufacturer of premium mattress systems that serves leading retailers across the United States, Canada, and in more than 20 countries. Each Kingsdown product is manufactured using handcrafted techniques, combined with state-of-the-art research, materials, and equipment.
Research and product development, manufacturing and distribution facilities are headquartered in Mebane, North Carolina and Ontario, Canada, with additional international offices located in England, Hong Kong, Japan, and Mexico. Canadian manufacturing and distribution are based in Woodbridge, Ontario; Calgary, Alberta; and Shawinigan, Quebec. Additional manufacturing facilities are located in California, Florida, Texas, Virginia, Australia, Brazil, China, Malaysia, Mexico, Taiwan and Vietnam. In 2018, The Kingsdown Group was formed through the acquisition of Zedbed International, a leading foam mattress manufacturer, and the merger of Owen & Company with Kingsdown, Inc. to form one of the fastest-growing sleep technology groups in North America.