Malouf™ Adds New Video Assets to Wholesale Resource Center

Furniture World News Desk on 9/14/2022

Malouf Home™ has added new video assets to their Wholesale Resource Center (WRC), a central hub for product information, orders and payments and marketing materials. Malouf retail partners can download these videos and other resources from the WRC to use in their marketing efforts.

“Video marketing is essential to capturing customers’ attention,” said Ashlee Willes, brand manager at Malouf. “With videos being utilized more and more, especially through social media, we want to make sure we’re putting out fresh content that will engage consumers and drive business to our retail partners.”

Malouf’s new video content is optimized to perform on Instagram and TikTok but can be replicated for other marketing platforms. These videos encompass a variety of product categories, and each one was created by the company’s in-house video team.

“Our creative capabilities focus on building marketing assets to support our retail partners, and we want to make it easier for them to incorporate video content into their marketing strategy,” said Scott Carr, marketing director at Malouf. “With these new video resources, our partners can maximize their sales potential through social media, paid advertising, websites and other channels.”

The Malouf Wholesale Resource Center has hundreds of print and web-ready assets for retail partners to use. Click here to explore the WRC, or visit maloufhome.com for more information. To partner with Malouf, contact a sales representative at 800-517-7179 or sales@maloufhome.com.

About Malouf Home™

Malouf Home leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For more information, visit maloufhome.com.