MLILY USA Prioritizes Retailer Margins with Vegas Introductions

Furniture World News Desk on 7/11/2022

MLILY USA will debut new mattresses and accessories at the upcoming Las Vegas Market that highlight the company’s focus on retailer and consumer needs for value as the industry responds to the shifting market and economy.

The summer market introductions include the all-new ChiroPro hybrid, a value hybrid, and a heavy-duty platform bed frame. The Essential Plus line is refreshed with a new cover. Company officials said the new products were thoughtfully developed to give retailers the most robust combination of quality and value-driven products, better margins, and merchandising flexibility.

“A top priority for Mlily is our relationship with retailers, so we create programs that can help them drive traffic year-round and merchandise to meet the needs of different types of consumers and budgets,” said Glenn Kobylarcyzk, executive vice president.

Showcased at the front of the Mlily showroom B-900 will be the brand-new ChiroPro hybrid collection, endorsed by the International Chiropractors Association (ICA). As its name suggests, ChiroPro is designed to provide optimum support for back health, addressing the common complaints from consumers about back pain caused by an old or poor-quality mattress.

Offered in firm and plush feels, the 13-inch ChiroPro mattress is constructed with multiple comfort and support layers, including gel and soft flex foams and an individual, pocketed coil unit that conforms to the body and promotes natural airflow. The plush model features a three-zoned coil unit that provides different levels of support to the head and shoulders, hips, and legs.

The new value hybrid line is offered in 9, 11, and 13-inch heights. Each provides a graphene technology fabric cover to draw heat away from the sleeper for better all-night temperature regulation, gel memory foam, and an individual pocketed spring unit.

With a modern aesthetic to its new cover, the Essential Plus is an all-foam line offered in three profiles featuring memory foam designed to adapt to the body and aid in temperature regulation for rejuvenating sleep.

The heavy-duty platform bed frame is made of durable steel. Designed for no-tool assembly, this foundation eliminates the need for a box spring while giving ample under-bed storage space. It features safe rounded corners, multiple support legs, and non-slip tape to keep the mattress in place. It is available in Twin, Twin XL, Full, Queen, King, and California King sizes.

The Mlily showroom, located in B-900 of the World Market Center, will be open July 24-28.

About Mlily

MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company manufactures mattresses, pillows, and sleep accessories in state-of-the-art factories located in China, Thailand, Serbia, Arizona, and South Carolina, which span more than 7 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team in the United Kingdom. MLILY provides the team’s training complex with mattresses and other sleep products as part of the partnership.