E.S. Kluft & Company and Marshall Mattress Unveil the Largest Introduction of Mattresses in Their History at Las Vegas Market

Furniture World News Desk on 4/8/2021

Aireloom's Abstract Hues.

E.S. Kluft & Company and Marshall Mattress together will unveil their largest introduction ever at 2021 April Las Vegas Market with more than 50 new models in four distinctive collections under the Aireloom, Kluft and Marshall Mattress brands. The two companies, owned by The Flex Group, joined forces last year as one organization, providing even more opportunities to offer their luxury mattress brands and best in class service throughout North America.

“For Aireloom, California lifestyle, culture, art and beaches, to name a few, are the main sources of inspiration for these new lines, which is based on the brand's DNA,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “And for Kluft and Marshall Mattress, we have created lines that embody each brand's high-end luxury essence and attention to detail for the ultimate in comfort.”

Castillo added, “The introduction of these new collections is the culmination of nearly a year of development to assure we offer consumers the best handcrafted bedding products made with the highest quality natural materials.”

Aireloom collections inspired by the romance of California dreaming

The top-selling Aireloom Preferred Collection is revitalized in 2021 with three distinctive lines rooted in the brand’s 80-year California legacy of handcrafted design. Under the themes of Timeless Odyssey, Abstract Hues and Night Stars, the lines are designed to appeal to a broad range of consumers, whether they have a taste for a clean and modern look, an artistic aesthetic or a dramatic expression, inspired by Hollywood glamour.

Each of the three new Aireloom Preferred lines features 10 beds, available in streamline and luxetop constructions and designed for ultimate comfort. Each mattress contains the highest quality materials for superior support, air circulation and temperature management. With all levels of firmness available, the collection is priced at retail from $2,999 - $5,999 (Queen).

The new Aireloom Preferred lines include the brand’s patented Aireloom Lift™ technology, which features a natural chamber between the springs and the mattress top that allows every element to breathe.  When the chamber meets the layers of luxurious materials, the bed completely synchronizes with the user’s body, providing a feeling of lift for the ultimate level of support and comfort.

Additionally, four new mattress models will be introduced in the Aireloom Pacific Palisades collection. The collection’s signature handmade design includes fresh new fabrics, specialty foams and individually wrapped coil construction. Priced at retail from $1,999 - $2,799, the Aireloom Pacific Palisades collection is the opening price point for Aireloom, providing even more options for retailers to reach consumers interested in luxury products.

Kluft national collection sets the standard for luxury and comfort

The new Kluft national collection includes nine mattress models, each featuring the patented Kluft Standard™ construction with all levels of firmness available. The collection is handcrafted with the finest natural materials such as cashmere, horsetail and organic cotton, individually inserted hand tufts and nested pocket coil systems for maximum pressure relief, extraordinary support and unsurpassed natural comfort.

Exquisite Belgian Jacquard Damask covers complete the elegant and sophisticated look in the luxurious Kluft national collection.

The Kluft national collection is priced at retail from $5,999 - $19,499 (Queen).

Marshall Mattress expands ultra-premium presence across U.S. and Canada

The new Marshall Mattress national collection includes nine beds with a modern/rustic, Canadian chic look, available in tight top and euro top constructions in all levels of firmness.

Building on its legacy of more than 120 years, the collection is handcrafted with high attention to detail using the finest natural materials and superior construction, including the original patented Marshall pocket coil system, an innovation that set the future course for the mattress industry and remains the pinnacle choice for reliability and craftsmanship.

True to its heritage, the new Marshall Mattress national collection is tailored to perfection to offer superior comfort.

Exciting new marketing assets and viewing opportunities support the launch

New marketing collateral will be available to retailers to support the launch of these new collections, including brochures, commercials, POP, digital assets and other new retail tools.

Visitors to Las Vegas Market, April 11-15, 2021, can learn more about the new Kluft, Aireloom and Marshall Mattress collections in two showrooms at the World Market Center.  The Aireloom showroom – space C-1501 – will be transformed to reflect the new Aireloom Preferred collection’s creative inspiration while the new Kluft and Marshall Mattress lines will be showcased in a newly designed showroom across the hallway in space C-1562.

The new collections also will be presented in private meetings during the month of March before they are officially unveiled at Las Vegas Market.

“For our parent company The Flex Group, along with our North American luxury brands – Aireloom, Kluft and Marshall Mattress – these new product introductions add to our position as a leader in high-end bedding,” said Jon Stowe, managing director of E.S. Kluft & Company.

“This is an exciting time for us,” added Stowe. “We’re looking forward to bringing retailers and luxury-minded consumers even more opportunities to find whatever they are looking for in luxury bedding products.”

About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.aireloom.com.

About Marshall Mattress: Founded in 1900 by machinist and engineer James Marshall, Marshall Mattress is best known for its handcrafted luxury pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first independent spring system designed to provide a unique, optimum, comfort and support environment for sleep. The company pairs luxurious materials – such as cotton wrapped and individually-sewn pocket coils, natural New Zealand wool, pure cotton and finely woven Belgian damask fabric – with new technologies and quality manufacturing. To learn more about Marshall Mattress, please visit www.marshallmattress.com.

About The Flex Group: E.S. Kluft & Company and Marshall Mattress are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is amongst the world’s top 10 global sleep products producers with production plants in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States, and commands a leadership position in premium bedding.