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Ekornes Enters Relaxer Category with Stressless Mike and Max

Furniture World News Desk on 5/5/2020

Ekornes, Inc. announced that it is launching 2 new products in the traditional relaxer category. Stressless Mike and Max resemble traditional relaxers on the outside, but with Stressless innovations and a distinct Scandinavian style.

“We are so excited to enter the relaxer category with a unique and distinct product offering,” says Peter Bjerregaard, President. These products are the best of both worlds: Stressless innovation and traditional relaxer comfort.”

Stressless Mike and Max both feature soft cushioning and comfortable rocking motions for instant comfort as you sit down. With the push of one button you can synchronize movement of back, lumbar, headrest and footrest. All movements can be operated individually as well.

“We are known for offering recliners in 3 sizes for the ultimate fit and comfort,” says Bjerregaard. “Stressless Mike and Max are no exceptions. These innovative relaxers are also designed and built with our unique Plus™ system for an even more individual experience of comfort.”

An easy-to-use control panel is placed within easy reach from all positions. A slight touch at the master button effortlessly unfolds the chair to a comfortable reclined position.

Consumers can choose between 9 wood colors or a brushed steel base to customize the look and feel.

Stressless Mike and Max come with a 10-year warranty on the internal mechanism, a 5-year warranty on electrical parts, motor, and a 2-year warranty on the battery.

Retail prices start at $2500. Both products will be shown in July in Las Vegas.

About Ekornes: Ekornesis the largest furniture manufacturer in Norway and owns the brand names of Ekornes®, Stressless®, Svane®, and IMG. Ekornes sells its products in 43 countries, maintains 18 sales offices in 11 countries, runs more than 4,000 sales outlets, and operates 10 production units in 4 countries. Company revenue amounts to around 3.2bn NOK (€ 315m) and the company employs some 2,200 people.