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BEDGEAR Announces New Hires and Promotions

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BEDGEAR, the Performance brand of bedding, today announced six strategic new hires as well as an elevation of one employee within the company that will help to support growing sales and consumer demand. The company welcomes Daniel White as Director of Marketing and Sales, Kyle Neighbors as Territory Manager, Abby Katz and Katie Myron as Sales Coordinators, Prashanth Nair as Strategic Marketing and Sales Coordinator and Craig Hill as a Sleep Coach. BEDGEAR’s recent promotions include Tyler Sakry to Manager of International Marketing and Sales.
“Over the last year, we have been hyper focused on strategically expanding our Sales staff to meet the immense growth of the BEDGEAR brand not only in the United States but also globally,” said Eugene Alletto, founder and CEO of BEDGEAR. “These new hires bring such a diverse wealth of knowledge and experience to the team that will be beneficial to each of our retail partners and our overall outstanding brand experience.”
As Director of Marketing and Sales, Daniel White oversees the BEDGEAR Sales team and territory across the West Coast. White is directly responsible for setting sales and profit goals for his established territory through the management and development of BEDGEAR’s Field Marketing and Sales team; prospecting new accounts and increasing the brand’s presence along the West Coast. White reports directly into Leslie Clay, Vice President of Marketing and Sales. Prior to joining BEDGEAR, White was with West Creek Financial where he served as the Business Development Manager.
Kyle Neighbors comes to BEDGEAR from Mizuno USA, where he served as a Territory Manager. In his new role, Neighbors is a Territory Manager, overseeing accounts in the Ohio and West Virginia area. Neighbors is responsible for researching and building impactful relationships with retail partners within his territory, including conducting high-level Marketing and Sales seminars and analyzing his region to create strategic Marketing plans to keep BEDGEAR competitive. Neighbors reports directly into Dan Reppe, Director of Marketing and Sales.
With BEDGEAR’s success and growth of its newly formed Account Management team, the brand continued to build out this entity by adding impactful sales support roles. Serving as Sales Coordinators in these supporting roles are Abby Katz and Katie Myron. Katz comes to BEDGEAR with 18 years of buyer experience with Century 21 department stores. In her new role, Katz serves as a project manager to all sales support given to retail account partners on the West Coast. Myron supports all retail partners across the Midwest region, bringing her numerous years of sales management experience to the Account Management team. Both Myron and Katz report into Erin Cohen, Sales Account Manager.
In addition to the Sales Coordinator role, BEDGEAR welcomed Prashanth Nair, who joins the team as a Strategic Sales Marketing Coordinator. Coming to BEDGEAR with four years of Marketing experience with Enterprise Holdings, Nair is responsible for supporting BEDGEAR’s strategic retail accounts and the brand’s partnerships by developing and delivering Marketing assets and serving as a project manager. Nair reports into Shana Rocheleau, Vice President of Strategy.
Tyler Sakry who was recently promoted to International Marketing and Sales Manager, joined BEDGEAR in 2017 as a Sales Operation Manager, where he supported international business operations. Since then, Sakry has helped lead the brand’s successful global expansion, while also supporting all BEGDEAR retail accounts. In his new role, Sakry will report into Lori Ellis, Director of Sales Operations.
Joining BEDGEAR with 12 years of industry experience, Craig Hill joins the Sleep Education team as a Sleep Coach. Hill supports BEDGEAR’s retail partners in the greater Atlanta area, as well as North Carolina and South Carolina. In this role, Hill services all retail partners in his region, providing them high-level educational seminars on the brand and its products as well as creating strategic sales plans. Hill reports to Holly Adorno, Head of Player Development.

About BEDGEAR PERFORMANCE: As the only brand of Performance, BEDGEAR launched in 2009 with professional-grade bedding products designed to help Olympians and other career athletes prioritize sleep as part of their training regimens. In 2011, the company introduced personalized fit pillows and mattresses to consumers, touting a proprietary fitting process for 100% of each individual’s total sleep comfort, based on their sleep position and body frame. BEDGEAR is sought-after for their patented airflow layers, the world’s first moisture management fabric technologies, and personalized fit components, which create a more awake population. The brand has stayed true to its roots, becoming the choice of more than 15 professional and national sports teams and more than 200 individual athletes and opinion leaders, including the New York Road Runners, hosts of the world’s largest marathon, the TCS New York City Marathon. A proud manufacturer in the USA, BEDGEAR focuses their innovation on being additive to growing local community and maintaining strong specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 190 U.S. and worldwide patents and trademark registrations and pending applications. This thriving international presence has empowered BEDGEAR to grow beyond borders to a global footprint from which they’re fostering a vision of World Peace through commerce. Sleep Fuels Everything! For more information, visit BEDGEAR.com.

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