Therapedic Launches New CBD Line, B-Calm®
Furniture World News Desk on
1/20/2020
Therapedic International is unveiling what it believes will be the next big feature in bedding – calming. The new, three-number line with a CBD-infused cover and foam is named b-Calm. It will make its debut in Therapedic’s showroom, B-946, at the World Market Center in Las Vegas in January.
CBD, short for cannabidiol, is a natural derivative of the cannabis plant that has been clinically proven to impart a feeling of relaxation and calmness. It is the non-psychoactive portion of cannabis, unlike its potent counterpart, THC, which is the psychoactive portion of the plant. By law, CBD and hemp products may contain no more than 0.3% THC.
“It takes good materials to make good products,” said Gerry Borreggine, president/CEO of Therapedic. Using a quality source for the cbd oil infused in the materials was important to Therapedic, so it is being supplied by a boutique hemp farm that employs the finest ingredients. “We’ve packaged the best of what is available and put it into b-Calm,” he said. “The product line was designed by our Florida licensee, with Adam Weinman working as the chief product architect. Adam has a great eye for mattress cosmetics, and a terrific sense of what makes a mattress sell at retail,” said Borreggine. “We feel b-Calm will be a big winner to show retailers at this market,” he said.
b-Calm is set to begin at $999 in queen and will be comprised of three models – one all foam, and two hybrids. The distinguishing feature in all three models will be Innergetic CBD-infused graphite latex and the CBD-infused cover.
The line will be available to retailers either flat-packed, or roll-packed. “That will be a factory select decision,” said Borreggine.
“It’s exciting to launch a new line, but it’s especially exciting to bring a new concept to the marketplace,” said Borreggine.
To add to the experience in the showroom, Therapedic will be giving away sample cbd relaxation balms manufactured by Seed2System in Colorado. The farm is owned in part by the Mutter family of Doerr Furniture in Louisiana. “Seed2System is a production and distribution company of the highest quality hemp CBD products on the market,” said Shane Mutter, one of the principals at Seed2System. “Since we are a small producer, we are able to manage the process from the seeds we select, to the oils we extract, and then use in the balms and tinctures we manufacture,” he said.
Therapedic will have other new and enhanced product lines making their debut at this market. One is an update on its most successful collection, Bravura®. New Bravura models will feature copper performance foam, and copper memory foam. The collateral materials will remain musically themed, with the tag line, evolving to “the rhythm of life,” featuring lifestyle images on the POP materials. The new models will retail from $599 to $2,499 in queen.
Also making an updated appearance, 16-years after its initial debut, is the MemoryTouch® Hybrid collection. This line will feature copper gel memory foams matched with the edge-to-edge Quantum pocketed coil unit. The line is competitively priced with suggested retails from $799 to $1,299.
Rounding out the new offerings is an extension to the very popular TheraLuxe® HD collection. TheraLuxe HD, initially presented at last winter’s Vegas Market, is a heavy-duty performance line of mattresses made with HD foams and enhanced coil units and foundations. The new collection, TheraLuxe HD Ice adds both copper and cooling to its benefit list. The suggested MMAP retails will be $2,699 and $2,999 on the new Ice models.
About Therapedic: Therapedic International is a 60-year-old mattress and sleep products manufacturer. Operating on six continents, with more than 50 licensees’ products under the Therapedic brand label, it is a recognized top ten mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.