BEDGEAR Brings Air Flow Technologies to Baby Sleep Category with Performance Crib Mattresses
Furniture World News Desk on
11/21/2019
BEDGEAR Dri-Tec 2-Stage (left) and Air-X 2-Stage (right) Performance Crib Mattresses.
BEDGEAR, the Performance brand of bedding, recently announced the debut of the company’s first-ever Performance Crib Mattresses with the Air-X 2-Stage Performance Crib Mattress and the Dri-Tec 2-Stage Performance Crib Mattress. Driving the decision to enter this new market is the growing demand from parents for BEDGEAR’s technologies from the brand’s popular adult lines of products for their children. Like all BEDGEAR mattresses, each Performance Crib Mattress has an Air-X ventilation panel around the perimeter that promotes air flow in, around and throughout the mattress for unsurpassed breathability. In addition to reducing sweating and overheating, the free flow of air within BEDGEAR’s Performance Crib Mattresses also results in a cleaner environment due to a lack of moisture buildup on the surface. The modular build of each Performance Crib Mattress allows them to be completely unassembled, providing total transparency to what baby is sleeping on. With Performance Crib products, BEDGEAR is creating lifelong customers who can wake ready to take on the day throughout every phase of life.
Bringing peace-of-mind to parents, both Performance Crib Mattresses are comprised of certified safe materials, as regulated by the Consumer Product Safety Commission. As a baby grows into a toddler, the duality of each Performance Crib Mattress allows them to be flipped from an infancy side that provides a very firm surface to a toddler side that is less firm, with more responsive support. The exterior of BEDGEAR’s Performance Crib Mattresses is waterproof, breathable and stronger than traditional thin vinyl that loses integrity over time. The covers are also removable and machine washable making them more sanitary than wipe-only options, while also prolonging the life of the mattress, allowing it to be passed down for future use. Each mattress is lightweight and comes in a reusable bag, making it easy to move and store.
The cover of the Air-X 2-Stage Performance Crib Mattress features BEDGEAR’s Ver-Tex fabric technology for a refreshing cool touch that moves excess heat away. A highlight of the interior of the Air-X 2-Stage Performance Crib Mattress is an all-new dual-sided Air-X breathable cushion that creates maximum air flow at the surface of the bed and can be easily removed and washed for deep cleaning. The Dri-Tec 2-Stage Performance Crib Mattress features BEDGEAR’s Dri-Tec fabric technology on its cover, which wicks away moisture for a drier and more comfortable sleep surface. The dual-sided React specialty core of the Dri-Tec 2-Stage Performance Crib Mattress is a breathable proprietary foam that won’t trap heat, helping baby to stay cool all night long.
“Unlike mom and dad, babies spend most of their time sleeping, which is why our team emphasized a safe, comfortable and clean sleep environment for infants throughout the design process,” said BEDGEAR founder and CEO, Eugene Alletto. “Many crib mattress models previously in the market lack breathability, a pillar of the business we’ve built and key functionality parents rely on, making it a natural category expansion for the BEDGEAR brand. These Performance Crib Mattresses were created with the same advanced features that millions of BEDGEAR consumers rely on each night to make the most of the hours they spend in bed and we’re proud to make them available to baby.”
BEDGEAR’s Air-X 2-Stage Performance Crib Mattress and Dri-Tec 2-Stage Performance Crib Mattress along with other select BEDGEAR baby products including Dri-Tec and Ver-Tex Crib Mattress Protectors and Dri-Tec Crib Sheets are now available at buybuy BABY retail locations and online at buybuybaby.com and BEDGEAR.com. The Air-X 2-Stage Performance Crib Mattress retails for $299.99 and the Dri-Tec 2-Stage Performance Crib Mattress retails for $229.99.
About BEDGEAR: Since launching in 2009, BEDGEAR has challenged the bedding and mattress industries with functional and personalized Performance products that provide proven benefits to consumers, helping them to achieve more each day. BEDGEAR products are known for their personalized fit, certified air flow layers and moisture management fabrics, designed for individual comfort. The brand has become the choice of professional and national sports teams, including the TCS New York City Marathon. A proud manufacturer in the USA, BEDGEAR maintains strong relationships with specialty retailers, helping them grow in their local communities. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 190 U.S. and worldwide patents and trademark registrations. Sleep Fuels Everything! For more information, visit bedgear.com.