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BEDGEAR Expands Sales Force and Supporting Sales Teams

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BEDGEAR recently announced six strategic new hires as well as the elevations of three employees within the company that will help to support growing sales and consumer demand. The company welcomed Daniel Reppe as Director of Marketing and Sales, Andrew Burt as Regional Marketing and Sales Manager, Erin Cohen as Sales Account Manager, David O’Neil and Colin Wolf as Sleep Coaches and Kahli Jackson as Retail Sales Specialist. BEDGEAR’s recent promotions include Angela Castro to Regional Player Development Manager, Stephanie Lyons to Regional Marketing and Sales Manager and Tyler Sakry to Senior Account Manager.
“It is critical that we continue to invest in our marketing and sales team as we take the BEDGEAR brand to new heights following the momentum that we’ve seen with the international debut of the M3 Mattress,” said Eugene Alletto, founder and CEO of BEDGEAR. “We know one size does not fit all and apply that belief beyond our products to how we partner with each retailer to deliver an exceptional brand experience. BEDGEAR’s sleep education, sales operations and newly formed account management teams are behind-the-scenes ensuring we hold ourselves to that higher standard of customer service every day.”

As Director of Marketing and Sales, Daniel Reppe is responsible for overseeing the BEDGEAR sales team and territory spanning from Pennsylvania down the east coast to Florida. Reppe works alongside the company’s independent sales team and retailers to analyze what is happening in the field to strategize and craft new education and in-store experience initiatives; positioning BEDGEAR, its retailers and sales representatives, to achieve success together as a team. Reppe reports directly into Leslie Clay, Vice President of Marketing and Sales. Prior to joining BEDGEAR, Reppe worked for nearly 12 years in the furniture industry in various roles from sales management to territory management.
Andrew Burt joins BEDGEAR as Regional Marketing and Sales Manager and reports into Reppe. In this role, he is responsible for researching and building relationships with stakeholders within his designated territories, conducting marketing and sales seminars for retail partners and studying competitive activity and trends to provide recommendations for expansion opportunities. Burt comes to BEDGEAR with a background in the mattress and furniture industry, working most recently as a Business Development Manager responsible for selling financing services to companies within the furniture and mattress business.
With BEDGEAR’s explosive growth over the last year, the brand saw an opportunity to streamline communications internally to better support our retailers through an Account Management team, emphasizing the brand’s dedication to delivering outstanding customer service. Heading up this team is Tyler Sakry, who was recently promoted to Senior Account Manager. Sakry joined BEDGEAR in 2017 as a Sales Operation Manager, where he supported international business operations. Since then, he has been aggressive in learning the ins-and-outs of the brand, striving to support all BEGDEAR accounts. Sakry will continue reporting into Lori Ellis, Director of Sales Operations.
Erin Cohen joins the brand’s Account Management team as Sales Account Manager. In this role, she analyzes sales forecasts and reports to effectively identify sales opportunities and serves as a liaison between accounts, sales management and the sales support teams. Cohen comes from Club Monaco, where she served as the Director of International Sales, overseeing their Asia licensee business. She reports directly to Tyler Sakry, Senior Account Manager.
Stephanie Lyons joined BEDGEAR as a Sleep Coach, servicing retailers in the Michigan area, where she quickly made a positive impact on retailers and consumers alike. In her new role as Regional Marketing and Sales Manager, she continues to support the Michigan area, while taking on a more strategic role, applying the brand’s values into the area accounts. Lyons will continue to report to Holly Adorno, VP of Player Development.
Angela Castro’s elevation from Sleep Coach to Regional Player Development Manager is one that is representative of her strong work ethic. Over the last year, Castro has helped to shape the Sleep Coach team by taking on more responsibility for the accounts they service. In her new role, Castro is responsible for the management and development of BEDGEAR Sleep Coaches and works to enforce the brand’s core values to all accounts in the Southeast. Like Lyons, Castro will continue to report directly to Holly Adorno, Director of Selling - Education.
Joining the Sleep Education team as Sleep Coaches are David O’Neil and Colin Wolf. O’Neil supports BEDGEAR’s retail partner stores across the west coast, bringing his experience in the bedding industry as he previously worked as a District Sales Manager. Colin Wolf will cover Pennsylvania, New Jersey, and assist in the New York metro area down to the mid-Atlantic area, as needed. Coming from a family in the furniture industry, Wolf grew up in the retail environment, and brings his entrepreneurial spirit to serve retailers in both consumer engagement and sales education. O’Neil and Wolf report to Holly Adorno, VP of Player Development.
Bringing six years of retail and hospitality service to the team is Kahli Jackson who joins BEDGEAR as Retail Sales Specialist – Sales Education. In her new role, Jackson is responsible for engaging with consumers to educate them on the benefits of BEDGEAR products, relaying training opportunities and content to curriculum from field observations and educating retail sales associates on the BEDGEAR selling processes and products. Reporting to Holly Adorno, VP of Player Development, Jackson will be based in Oklahoma, working with long-time retail partner, Mathis Brothers Furniture.

About BEDGEAR PERFORMANCE: BEDGEAR launched in 2009 with professional-grade bedding products designed to help Olympians and other career athletes prioritize sleep as part of their training regimens. In 2011, the company introduced personalized fit pillows and mattresses to consumers, touting a proprietary fitting process for 100% of each individual’s total sleep comfort, based on their sleep position and body frame. BEDGEAR is sought-after for their patented airflow layers, the world’s first moisture management fabric technologies, and personalized fit components, which create a more awake population. The brand has stayed true to its roots, becoming the choice of more than 15 professional and national sports teams and more than 200 individual athletes and opinion leaders, including the New York Road Runners, hosts of the world’s largest marathon, the TCS New York City Marathon. A proud manufacturer in the USA, BEDGEAR focuses their innovation on being additive to growing local community and maintaining strong specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 190 U.S. and worldwide patents and trademark registrations and pending applications. This thriving international presence has empowered BEDGEAR to grow beyond borders to a global footprint from which they’re fostering a vision of World Peace through commerce. For more information, visit BEDGEAR.com.

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