PERQ Launches Marketing Cloud for Home Furnishings Industry

Furniture World News Desk on 1/22/2019

PERQ has announced the launch of the PERQ Marketing Cloud, a first-ever integrated suite of AI-driven technology products specifically designed to power the consumer experience and help home furnishing retailers increase online engagement, improve conversion rates and increase in-store sales. The Marketing Cloud extends the power of PERQ’s data-rich, AI-driven shopping tools with the addition of comprehensive, personalized digital marketing solutions, targeting shoppers across the entire research phase.  

More than 150 home furnishing retailers have integrated PERQ’s online guided shopping software on their existing websites, resulting in consumers spending 3X more time on the site and a remarkable 16X increase in website leads. With the new Marketing Cloud, PERQ is bringing this same data-rich intelligence and effectiveness to a retailer’s digital marketing strategy and lead follow up processes, while also providing clients with deep insights into their marketing spend. Early adopters of the PERQ Marketing Cloud have already experienced up to a 50% increase in qualified web traffic, a 250% increase in website conversions and an average 15% lead-to-sale conversion.

“PERQ Marketing Cloud will have a measurable impact on ROI, in addition to the rich insight it provides into a store’s online shoppers. It’s definitely driving both the quantity and quality of conversions and customers are engaging with us more,” said Justin Bowen, Web Content Manager, Great American Home Store.

“PERQ is already leading the way in digital marketing innovations in the home furnishings market by helping retailers guide more online shoppers into their showrooms. With the new PERQ Marketing Cloud, we take this even further,” said Scott Hill, Executive Chairman and Co-founder at PERQ. “The Marketing Cloud represents an industry first: an integrated, AI-powered suite of solutions to help retailers engage with online consumers after they leave the website and, ultimately, deliver them to the showroom to meet with a salesperson or designer who will know exactly what he/she is looking for.”  

As the research phase of furniture shopping has moved online, retailers have reported a significant drop in in-store traffic. However, a remarkable 80% of consumers that visit furniture showrooms have also visited that store’s website. This means there’s a huge opportunity to optimize digital marketing activities to better serve online consumers and, ultimately, bring them into the store. PERQ’s Marketing Cloud helps retailers understand each consumer’s path into their store, providing insight into why they purchased from them versus a competitor.
 
“Thanks to technology – and industry disrupters like Amazon and Wayfair – furniture shoppers are no longer visiting five or six furniture showrooms before making a purchase. Instead, they research choices online before heading to one or two showrooms to buy,” said Hill. “But, while consumer behavior has dramatically changed over the past decade, furniture retailers have lacked the tech and marketing resources to keep pace with today’s digital consumer and, instead, have relied upon only the power of their physical showrooms and expert sales staff to convert shoppers into buyers. PERQ Marketing Cloud now allows the retailer to bring the power of their showroom and sales staff to today’s digital consumer.”
 
PERQ’s solution transforms a retailer’s existing website giving consumers more ways to interact online, while capturing valuable data about shoppers. With multi-channel digital marketing, PERQ delivers a connected and seamless digital strategy, including automated and targeted digital advertising, lead nurturing, and lead management designed to encourage online visitors to continue their shopping journey. Back in the store, consumer profile data is neatly stored in the lead management system, giving in-store sales teams easy access to detailed information on every consumer that walks through the door.  

PERQ’s Marketing Cloud helps furniture retailers optimize their digital advertising strategy and get 100% transparency into their online spend, including overall revenue from consumers that engaged with online advertising and the store’s website before buying.
 
“Our goal is to help retailers better enable their customers to research and shop the way they want to – online and from the comfort of their homes – while making it easier for them to choose to buy from a local furniture showroom instead of an online retailer,” concluded Hill.
 
During Las Vegas Market, visit PERQ in the HFA Retailer Resource Center, booth B1050.

 
About PERQ: Founded in 2001, PERQ (www.perq.com) solutions are used by more than 1,000 businesses in the home furnishing, auto retail and multifamily industries. PERQ’s artificial intelligence-powered digital marketing software helps clients better engage with consumers, capturing unique user data that is leveraged in personalized marketing campaigns to increase conversion and sales. PERQ’s brands have been named to the Inc. 500 Fastest Growing Companies in America list on three separate occasions. PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards (2017). In 2018, the company won the Gold Stevie® Award for Entrepreneur: Founding Team of the Year and a Best in Biz Silver Award for Fastest-Growing Company of the Year - Medium. PERQ has also been named on the Indy Star Top Workplaces three years in a row (2016, 2017, 2018).