Hunter Douglas, a manufacturer of custom window coverings worldwide, announced that it has partnered with ChannelNet (www.channelnet.com) to expand its global Brand Website presence to 12 countries in Asia. Hunter Douglas Malaysia is the first country in Asia to launch a new Brand Website. Over the coming months, localized Brand Websites will be launched in Singapore, Vietnam, Indonesia, Japan, Korea, India, Philippines, Thailand, Taiwan, Hong Kong, and China.
Hunter Douglas Asia wanted a single Website solution to provide consumers and professionals with a consistent brand image and high-quality product information. They also wanted to ensure that customers researching window fashions online could easily find out where to buy Hunter Douglas products from authorized dealers in local markets. They selected an experienced partner in ChannelNet, with a proven global technology platform. Hunter Douglas is leveraging a single technology platform that enables each country to modify its site to account for differences in products, languages and cultures across all their markets.
“Over 578 million Asians are using the web, many of them to research products and services online. Using our localized Hunter Douglas Brand Websites to connect online researchers with our dealer partners in our Asian markets is the first step in a long-term strategy. ChannelNet is a proven partner for Hunter Douglas in other key markets around the world, which made them an ideal choice for Asia,” said Jim Tan, Director, Hunter Douglas Window Covering Products, Asian Region.
ChannelNet’s SiteBuilder technology allows multinational corporations to deploy networks of websites optimized to connect online shoppers with traditional brick-and-mortar sales channels. A country-based marketing representative manages local product information, promotions, images and other content using a Website Administration tool designed for business managers without technical expertise.
ChannelNet’s relationship with Hunter Douglas began in 2003 with the deployment of a network of websites for Gallery and Showcase dealers in the U.S. Today, ChannelNet’s SiteBuilder technology powers Country, Brand and Dealer Websites, as well as Dealer Portals for Hunter Douglas in the U.S., Canada, Europe, Australia and now Asia.
From the Hunter Douglas Asia home page, www.hunterdouglas.asia, customers can access a regional landing page that leads customers to each country’s Brand Website. Customers can select their desired language, which includes simplified Chinese, Traditional Chinese, Thai, Indonesian, Japanese, Korean, Vietnamese and English. Each Brand Website provides a sophisticated portfolio of content and visuals for consumer and professional, as well as links to dealer locators in each country.
“Hunter Douglas has fully embraced our SiteBuilder technology and realizes the benefits of deploying it worldwide,” according to Paula Tompkins, CEO and Founder of ChannelNet. “There are tremendous advantages to providing a global network of websites on a common platform that enables each country to customize content based upon its unique market needs. It has given Hunter Douglas centralized brand control and cost efficiencies with the added benefit of local flexibility around the world. The Hunter Douglas solution exemplifies the essence of globalization.”
About Hunter Douglas: Hunter Douglas is the world market leader in Window Coverings and a major manufacturer of architectural products. Hunter Douglas has its Head Office in Rotterdam, The Netherlands, and a Management Office in Lucerne, Switzerland. The Group is comprised of 169 companies with 67 manufacturing and 102 assembly operations and marketing organizations in more than 100 countries.
About ChannelNet
For 24 years ChannelNet has been the leading provider of Multichannel selling solutions for the home improvement financial, automotive and retail industries. Each solution is designed to allow customers to conduct research online and complete transactions either online, in store or with a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, VW, College Pro, World Omni Financial Corporation California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately-held company based in Sausalito, California, and Detroit, Michigan. ChannelNet’s solutions include networks of corporate, brand and sales channel websites, personalized micro-sites, guided selling tools, and communication portals. www.channelnet.com.