Cresent Fine Furniture has announced the addition of John Cash as national sales manager. Cash will report to Richard Tomkins, Vice President of Sales & Marketing, and will be responsible for retailer development and support throughout the United States & Canada.
“John has a wealth of retail management knowledge and has worked in many markets during his 25 year career. He knows that retailing is as much about people as it is about products and he understands how to satisfy today’s consumer,” said Richard Tomkins. “These skills will fuel the growth of our business by helping our retailers be more knowledgeable about our products and about what is working in other markets,” Tomkins added.
“John’s strengths include product knowledge and sales closing techniques, which are critical skills in today’s retail environment. We are lucky to have him on the Cresent team.”
“As we look at the competitive landscape now, most companies are eliminating sales costs and consolidating territories. Cresent wants to invest more in the people and tools that help our retailers do more business.”
Cash is looking forward to his new role with Cresent and offered, “the recent retail success of the new Cresent Classics collections has demonstrated that we have the right products for today’s consumer. Now our focus is to enable consumers to see the product first hand and demonstrate why it is the best value in the marketplace today.”
Cash began his career in retail management with Rhodes Furniture, where he worked for 17 years. He was then recruited to be a regional manager with Sofa Express. After six years with Sofa Express, he joined Cresent Home Furnishings as a retail sales manager. He has recently relocated to Gallatin, TN, where he lives with his wife Linda and their three sons.
About Crescent: Cresent Fine Furniture is a third generation family business based in Gallatin, TN. Cresent focuses on solid wood designs including solid cherry, maple and mahogany, including the Pinnacle Award winning Moderne collection. For more information visit www.cresent.com