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Industry-Wide Web Summit Convenes At Vegas Market

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Many in the home furnishings industry are still trying to figure out how to best use the internet to boost the bottom line. To simplify the complex world of online marketing, home furnishings retailers, manufacturers, representatives and suppliers will gather at an Industry-Wide Web Summit on February 8, 2009, in Las Vegas, NV.

“The most pressing issues in the home furnishings industry are increasing expenses and decreasing revenues. Being online is the solution to both,” said David Lively of the retail consulting firm The Lively Merchant. “We’ve broken online marketing down to its basic fundamentals. After four hours of teaching and an hour of interactive discussion, participants will better understand the whole because they’ll understand the parts.” 

Mary Frye, President of the Home Furnishings Independents Association, the Dallas-based association of independent retailers, will emcee the Web Summit. Topics to be addressed include the importance of online content development by Rick Doran, President and CEO of R&A Marketing; untangling the search engine optimization and pay-per-click enigmas by Mark Phelps, President and CEO of Partner Marketing; segmenting and personalizing email campaigns by David McMahon, Director of eCommerce for PROFITconsulting; and what you need to know about eCommerce by David Lively, President and CEO of The Lively Merchant. The Summit will conclude with a question and answer session for the panel. 

 “All segments of our industry are invited to learn how to improve their business through online marketing,” states David McMahon. “The agenda is filled with valuable content that guarantees attendees will not be disappointed in what they hear.”

The Industry-Wide Web Summit will be held in the Las Vegas Room at Harrah’s on Sunday, February 8, 2009, from 12:45 pm to 6:00 pm. Seating is limited and registration is required for this free event. Go to www.thelivelymerchant.com  to register online. Please contact David Lively at 740-415-3192 to learn more about how the Summit will benefit the home furnishings industry.

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