Hellenic Celebrates 20th Anniversary. Unveils Southern Living Home Collection

Furniture World News

Hellenic Rug Imports announced that 2008 marks the 20th Anniversary of Hellenic and that it will continue its celebration throughout the year. The celebration continues for the July Market in Atlanta. Atlanta: Hellenic will be open for The Gift and Area Rug Market from July 8th through the 16th and will feature all its new rug introductions along with introducing its new License Collection, Southern Living Home. After the soft opening in High Point, Hellenic will unveil the complete collection. Senior Editors of Southern Living magazine will be at Hellenic’s showroom to meet and greet customers. Atlanta, Big Fat Greek Party, Hellenic’s scheduled party was for July 14th, but due to the recent scheduling of the ROY awards Hellenic has rescheduled its party for the first day of the Rug Market which is Sunday July 13th at 5:30, as always Hellenic promises fun, food, and plenty of dancing. Catalog Distribution: Hellenic started the distribution to its entire customer’s of the VIII Edition Catalog. This is by far the best and most color correct catalog Hellenic has made. The catalog represents all the new Hellenic collections which includes the new Southern Living Home Collection, the complete Candice Olson Collection, as well as all the other new introductions. Valuable information for retailers is included such as a revised version of Rugs 101. The Catalog is very user friendly and has window close-up shots of each rug. New catalogs will be available to customers as well at the Atlanta Showroom. Southern Living Home: Hellenic will be unveiling its new complete licensed collection Southern Living Home, by Southern Living magazine. Southern Living (www.southernliving.com) is the premier lifestyle and entertaining magazine of the South and the seventh largest monthly consumer magazine in the U.S. (based on readership), reaching more than 16 million readers each month with a circulation of about 2.8 million. This collection will feature traditional as well as transitional designs encompassing the relaxed and casual feel of the South. The collection will also include a new group of indoor/outdoor rugs as well. Styles included in the Southern Living Home Collection are: Westover, traditional rugs hand tufted in 100 line wool construction with a hard twist and arbrash to lend to the Old World feel, 5x8 will have a retail price point of $599. Birmingham, traditional designs hand tufted in a thick hard twist using New Zealand wool, washed to give a luster look, will retail for $599 for a 5x8. Rosedown, consists of traditional designs as well, in a hand tufted construction of a highly washed New Wool giving additional softness and luster to these rugs, retail for a 5x8 is $349. Ashton, a group of transitional designs, which feature subtle color pallets in open free flowing designs complimented by the use of hard twist and hand tufted techniques to lend to a casual feel, 5x8 will have a target retail of $499. Low Country, a group of indoor/outdoor rugs which are hand-hooked made of 100% polypropylene pile and backing have a UV-4 rating and are perfect for any indoor or outdoor use, new and fresh designs from Floral to Tropical. Suggested retail would be $249. Hellenic feels the Southern Living Home Collection is a perfect fit for retailers, especially those who feature traditional and transitional looks. Many of these rugs are being featured in the 2008 Southern Living Idea Houses, which open to the public in June. Candice Olson Collection Hellenic Rug Imports will be featuring the full Candice Olson line during the upcoming Atlanta Gift and Rug Markets including the 10 newest additions which address an upscale urban feel. These designs use Candice’s signature tone on tone effects however the use of art silk gives the rugs a metallic sheen. These wool and viscose rugs are hand tufted in 160 line construction with a retail price point of $899 for a 5x8. One of a Kind Hellenic will be receiving 2 containers of brand new one of kind traditional fashionable rugs at unbelievable pricing, sizes range from 2x3 to 12x18 and many oversized rugs; this alone would make a retailer’s trip to Atlanta worthwhile. Collections such as Antique Serape reproductions, Oushak reproductions, Private Reserve 15/15 quality are just a few of the offerings. Prices will be as low as buying direct from India Shags Hellenic will feature its latest additions to its shag rug collections. In addition to their already successful Flokati and Ultimate shag, Hellenic will be introducing its new Shag Leather Collection; this basic thick long stranded natural leather shag rug meets all the United States Flammability Standards. The Colors available are black, brown and beige. Retail for a 5x8 is $349.00 The Confetti Collection; This Plush shag program is made of 100% treated for Flammability Polyester in multiple yarn counts. This collection has super shine and softness to it and is the thickest and most high end hand woven shag out there. Confetti Collection is available in 5 fashionable tones on tone colors where a 5x8 would retail for $799 Santorini Collection: The perfect price point shag rug, this thick natural tones rug is available in 2 new contemporary designs and your basic solid colors for shag, cream, taupe and brown, retail for a full 5x8is $249.00 Rugs that debuted in High Point will be featured in Atlanta for the first time Maz 2000: An addition of 10 new transitional and contemporary designs in a high Nepalese knot count. Made of 100% New Zealand Worsted wool with a very high sheen, the look and quality that warrants a $3,000 retail, a 5x8 can retail for as low as $1199.00 Tapestry Collection: The all new programmed Tapestry collection looks expensive, feels expensive, but can retail a 5x8 for $249. These rugs are high detailed stitched, flat woven with a felted backing. A must see in Atlanta.