La-Z-Boy and Brown Jordan Team Up To Extend Outdoor Line

Furniture World News

La-Z-Boy Incorporated and Brown Jordan International, Inc. (“BJI”) have again collaborated to launch a new product line – La-Z-Boy Outdoor Select. The line will be targeted to both traditional and specialty outdoor furniture stores and will debut at the Official SCFMA (Summer Casual Furniture Manufacturers Association) Pre-Market at Chicago’s Merchandise Mart July 9 – 11. La-Z-Boy and BJI will introduce thirteen new collections including four new outdoor recliners, each embodying the superior comfort, design and quality for which the La-Z-Boy brand is known. All are constructed with an all-aluminum frame, patent-pending outdoor memory foam, and high-quality fabrics made in the USA. Each furniture collection will have a variety of offerings, including dining, deep seating, chat sets, bar seating and alternative table top options. “Since partnering with BJI in 2006 to launch La-Z-Boy Outdoor, the brand’s first line of outdoor furnishings, to the wholesale club market, we have been thrilled with both BJI’s strong understanding of the La-Z-Boy brand as well as the exceptional design, quality and distribution of the products,” said Doug Collier, chief marketing officer for La-Z-Boy, Inc. “This extension of our partnership will bring our signature La-Z-Boy comfort to traditional and specialty outdoor furniture dealers through this premium furniture line.” Gene Moriarty, President and CEO of Brown Jordan International, added, “We are pleased to extend the La-Z-Boy Outdoor program with the introduction of the premium La-Z-Boy Outdoor Select program to both our current dealer base as well as prospective dealers. The line will offer dealers competitive price points, unique product styling and new marketing opportunities with the goal of enhancing the overall success of their businesses.” To see La-Z-Boy Outdoor Select, visit the grand opening of the exclusive permanent showroom #1791 at the Chicago Merchandise Mart during the Official SCFMA Pre-Market. For immediate information contact Jennifer Kennedy at 502-471-3616 or jkennedy@bji.com. About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is North America’s largest manufacturer of upholstered furniture and the world’s leading producer of reclining chairs. The company manufactures a full line of products for the living room and family room, including the company’s world-famous recliners, reclining sofas and loveseats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the nation’s largest furniture manufacturers and marketers. About Brown Jordan International: Brown Jordan International, Inc., designs, manufactures and markets retail and contract furnishings under the brand names Brown Jordan, Winston, Loewenstein, Indx, Charter, Wabash Valley, Texacraft, and Tropic Craft. Brown Jordan International’s corporate office is located in St. Augustine, Florida with offices and manufacturing facilities located both domestically and internationally.