Lighting Designer Nova Names Susan Lewis VP Sales

Furniture World News

Susan Lewis has been named Vice President of Sales for Huntington Park, California-based NOVA. In the newly created position, Lewis will oversee and build the sales organization and help direct marketing strategies as NOVA continues its full scale product line expansion beyond portable lamps into a complete lifestyle assortment of home accents and furnishings. Reporting to NOVA CEO Daniel Edelist, Lewis brings a wealth of experience to the new position, including retail management, sales representation and executive sales management. She has held key positions during a 20-year career in the book publishing industry, including serving as Vice President of Sales for Random House. Most recently, she entered the home furnishings industry, managing sales for KNF Designs. “The timing was right to create this new position,” explains Edelist. “NOVA is on an exciting path of growth and expansion that needs a seasoned expert to help sharply focus and fortify selling capabilities and marketing strategies. With her extensive experience managing a variety of sales organizations, developing new business, and growing sales, Susan is the ideal candidate to help take our company to the next level.” Headquartered in Huntington Park, CA, NOVA is a leading designer of high quality, larger scale contemporary lighting designs at affordable price points. Through recent acquisitions and ongoing product development, the company is also expanding its versatile product line to include a complete lifestyle assortment of home accents and furnishings, including hard-wired fixtures, sculpture, mirrors, clocks, screens and accent furniture. Customers include top furniture retailers, as well as a growing customer base of specialty retailers, department stores, catalog buyers, e-tailers, mass merchants/home improvement retailers, lighting showrooms, model home designers and hospitality clients. For more information, visit www.NOVAlamps.com, call 323.277.6266 or write 6323 Maywood Avenue, Huntington Park, CA 90255