Henredon Launches Custom Furniture Division
Furniture World News
Henredon announced plans to launch Bespoke, a custom wood and upholstery division, in 2008. Bespoke's custom capabilities will provide an array of designer-friendly choices and options expanding Henredon's portfolio far beyond its current offerings.
"Our decision to form a custom furniture division arose out of Henredon's dedication to address the needs of the upscale design and retail communities," said Henredon President, Thomas Tilley. "Our consumers don't live in a 'one size fits all' environment. Their furniture options should be just as savvy and just as flexible as their options in lattes or personal computers. At Henredon, we understand that our furniture becomes a part of the one asset that truly reflects their personal style, their home."
Henredon's new Bespoke division will debut its highly-anticipated first collection at the October 2008 High Point Furniture Market. The launch group will include wood and upholstery items for bedroom, living room, dining room and occasional that will address the ever-changing and demanding needs of the Henredon consumer. Bespoke's strategic vision is to provide a premium customization experience to a community of diverse luxury consumers.
"In my years of experience at retail, I was often frustrated when trying to satisfy the sophisticated client with the limited amount of custom options available," said Michael Delgaudio, Henredon's Senior Vice President of Creative Design. "The launch of this custom division at Henredon will give our retailers and designers a phenomenal resource to utilize. Bespoke will set a new standard for customization within our industry.
"As Bespoke matures and needs change, this division will be nimble enough to adapt," Mr. Delgaudio concluded. "From developing custom collections to fulfilling built to specification orders, our goal is always to be at the forefront in addressing the unique needs of a complex marketplace."
For more information on Henredon please visit www.henredon.com. For media requests please contact Jackie Paulsen with Henredon Furniture at 336.888.2996 or at firstname.lastname@example.org.
Henredon is America's premium luxury furniture brand and is headquartered in High Point, North Carolina. Henredon is part of the Designer Group of St. Louis-based Furniture Brands International (NYSE: FBN).
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