GE Money and Plunkett Home Furnishings announced a new five-year relationship to provide consumer financing services. The Plunkett Home Furnishings card, issued through GE Money’s Sales Finance unit, will be the company’s private label consumer credit program available through the 75 year-old family-owned business’ seven locations throughout the Chicagoland and St. Louis areas. The credit program will provide extended financing terms and other benefits, including an easy application process, fast credit decisions and promotions.
“The Plunkett Home Furnishings card will make purchasing furniture and home design pieces easier and more convenient for our customers,” said Dan Plunkett, Exec. Vice President for Plunkett Home Furnishings. “GE Money and Plunkett Home Furnishings share a strong commitment to outstanding customer support and service, which places this partnership in a great position for success.”
According to a 2006 survey of interior designers and decorators conducted by bestdecoratingideas.com, consumer trends in home furnishing design include mixing expensive and inexpensive items that let them create a look that represents their individual lifestyles and hobbies. Other trends include incorporating natural and custom finishes.
“Offering a consumer finance program is a vital part of a business’ growth strategy,” said Jim Seger, vice president of GE Money – Sales Finance’s Home Furnishings industry. “Private label programs provide greater customer loyalty, increased ticket sales and repeat business, as well as reduced transactions costs for the business.”
About Plunkett Home Furnishings: Plunkett Home Furnishings, a family owned business for over 75 years, was founded by Hugh Plunkett Sr. in 1931. For three generations the Plunkett family has dedicated itself to furnishing homes in a beautiful and comfortable manner. The company’s goal has always been to offer customers talented interior designing, as well as tremendous values in quality home furnishings. For more information, visit http://www.plunkettfurniture.com.
About GE Money: With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in more than 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: outdoor power equipment, home improvement, sporting goods, powersports, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, marine, music, jewelry, and health care.
GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.
Furniture World Magazine-Business solutions for furniture retailers