Hearst Brand Development announced a licensing agreement with Jardin de Ville, a leading outdoor furniture manufacturer, to design and distribute a distinctive line of Town & Country branded outdoor home furnishings. This agreement marks Town & Country’s first major foray into extending the premier luxury lifestyle media brand to products for the discerning, affluent consumer.
The first of several Jardin de Ville Town & Country outdoor furniture collections debuts at High Point Market on October 1-7 at the company’s showroom in InterHall, booth #303. Available at fine home furnishing stores nationwide in May 2008, the collection reflects the Town & Country reader’s passion for superior quality, sophisticated design, and entertaining inside and outside the home.
Perhaps no one piece better represents the Town & Country lifestyle than the Town & Country Pavilion. Offering an oasis of luxury hotel indulgence in the comfort of one’s own home, this cabana-like shelter or abri cabrio features a retractable roof, sturdy, easy-to-install framing, and flowing privacy curtains.
The Pavilion and a six-piece modular collection of deep seating, including a sleek, black daybed, armless chairs and two-seaters, are hand wickered from round weave Hularo® fibers, a hardwearing, high quality synthetic European material that is dirt repellant, toxin free, biodegradable and recyclable. Luxuriously thick cushions and accent pillows, standard in white, charcoal and red Sunbrella® fabric, are also customizable in a full range colors and patterns.
“Town & Country has long been the luxury home owner’s most trusted resource,” said Glen Ellen Brown, Vice President of Hearst Brand Development. “Through our partnership with Jardin de Ville, we’re offering the high level of taste and sophistication in fine outdoor furnishings that the reader has come to expect from Town and Country.”
“Today’s luxury lifestyle demands the same level of sophistication and quality in outdoor living as indoor entertaining commented Johanne Bourque, President of Jardin de Ville. "We're delighted to have the opportunity to partner with such a premier luxury brand in bringing the Town & Country collection to the homes of affluent consumers."
Town & Country
Town & Country is America's longest continuously published general-interest magazine. It was established in 1846 (before the Civil War). Today, it is the premier luxury lifestyle magazine in America, edited for the country's most sophisticated, affluent and accomplished women. Town & Country Travel, established in 2003, is published quarterly while Town & Country Weddings, also established in 2003, is published twice a year.
Hearst Brand Development
Hearst Brand Development is a division of Hearst Magazines responsible for expanding the company’s magazine title brand franchises across multiple product categories and distribution channels. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (74.1 million total adults, according to MRI, spring 07).
Jardin de Ville
Based in Mirabel, Quebec, Canada, Jardin de Ville is a leader in the design and marketing of high-end outdoor furniture. Showrooms are located in Mirabel, Montreal, at the International Design Center in Fort Meyers, Florida, and in Switzerland. The company was founded more than half a century ago by Carmen Bourque and remains a family-owned and operated company defined by a commitment to enhance outdoor home décor with harmony, design, and lifestyle.
Furniture World Magazine-Business solutions for furniture retailers