High Point Market Authority Publishes Largest Furniture and Designer Preview

Furniture World News

The High Point Market Authority reported that they have published a 512-page High Point Market Furniture and Designer Preview, the largest published in the history of that publication. “The high caliber of premier companies that choose to advertise in the Furniture and Designer Previews, and the companion Accessory Preview, reflects not only the stature and vigor of the High Point Market, but the continuing importance of the design trade to our Market,” says Brian D. Casey, president and chief executive of the High Point Market Authority. “It is also a reminder of the great number of preeminent home furnishings names that exhibit here. Indeed, the High Point Market is truly the only high-end furniture market in North America.” A Market planning tool for many buying organizations, the High Point Market Preview Guides can also now be accessed by retailers and designers around the globe, via the home page of the highpointmarket.org website—just as if flipping through the pages of a catalog. “The pages of each of the Preview Guides provide retailers and designers worldwide with an exciting and inspirational look at the thousands of new product introductions that the High Point Market’s exhibitors have in store for them in the coming days,” Casey says. “While many people love to pour over the Previews the usual way—page by page—we now also offer a higher-tech version on our website to extend the reach and usability of these valuable resources.” Tom Lindh, president and chief executive of the International Home Furnishings Center (IHFC), relates, “The collaboration with the Market Authority to produce the Previews and other official Market directories has been an important one. The publications are powerful resources and the dynamic, web-based versions are just another example of how, together, we are providing Market-goers with the tools they need for a successful High Point Market.” “Indeed,” says Casey, “coupled with our upgraded Market Planner utility, as well as the vast amount of rich content provided on the website—including the latest industry insights and in-depth reports on business and fashion trends—High Point Market-goers have a wealth of information at their fingertips designed to help them maximize their time here. As in everything we do, our goal is to find ways to continually improve the High Point Market experience for all and help everyone chart an enjoyable and productive trip that will pay dividends for their businesses in the months ahead.” About the High Point Market Authority: The High Point Market Authority is the official sponsor of the High Point Market in High Point, North Carolina. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting tens of thousands of visitors from more than 110 countries twice each year, the High Point Market is the driving force of the home furnishings industry.