HPMA Introduces High Point Showroom Identification System
Furniture World Magazine
The High Point Market Authority announced that as part of continuing efforts to make the High Point Market the most productive business event possible for home furnishings retailers and interior designers, they are introducing a new, color-coded showroom identification system at the High Point Market, October 1 through 7.
The set of five, leaf-shaped icons represent five categories of service—Designer-Friendly, Small Retailer-Friendly, Container Only, U.S. Warehouse and Exporter—and are designed to be displayed near showroom entrances. The color-coded graphics will correspond to exhibitor listings in the High Point Market Pocket Directory.
According to Brian D. Casey, president and chief executive officer of the High Point Market Authority, the new graphics were created to help first-time visitors, smaller independent retailers and interior designers quickly identify the showrooms that will best serve their needs.
“We are encouraging all High Point Market exhibitors to adopt these new icons as part of their showroom signage,” Casey says. “We expect to be hosting thousands of first-time visitors at the High Point Market and our goal is to help these Market guests—as well as Market veterans—make the most of their time here. Market-wide adoption of these graphics will enable visitors to quickly ascertain whether their business is welcome in a particular showroom, and help exhibitors attract qualified prospects and the constituencies they seek to serve.”
Deliveries of the new graphic elements to High Point showrooms begin this week. “Each exhibitor will receive a complete set of removable ‘low-tack’ stickers that can be easily affixed to any medium, whether glass, wood or metal,” Casey says. “To participate, exhibitors need only take a moment to choose the icons that apply to their company, peel the backing from the sheet and position the graphics in place.”
About the High Point Market Authority:
The High Point Market Authority is the official sponsor of the High Point Market in High Point, North Carolina. Featuring an extensive selection of exhibitors spanning every category, style and price point and attracting tens of thousands of visitors from more than 110 countries twice each year, the High Point Market is the driving force of the home furnishings industry.