The upcoming High Point Market could be your chance to break into the media spotlight. Sign up for a special webinar, “How to Prepare an Effective Press Kit,” to learn ways to raise your company’s visibility in the consumer press. The webinar event will be held next Wednesday, August 29, 2007 from 10:00 a.m. to 11:00 a.m. EDT.
The online event, sponsored by the American Home Furnishings Alliance (AHFA) and the High Point Market Authority (HPMA), will focus on the “ins” and “outs” of putting together an effective, attention-getting press kit. Presenters will share tips for writing press releases, creating product photography that will get you noticed, and attracting media to your showroom during Market.
“Journalists covering the High Point Market are extremely pressed for time. It’s not easy to get their attention, but it can be done,” says Pat Bowling, AHFA vice president of communications. “Though the webinar, you will learn ways to craft a press kit that will help your company get noticed and increase your chances of receiving valuable coverage in the consumer media.”
“Telling your story to the media requires a level of practical knowledge, such as how to write a press release and how to work with the High Point Market Media Center, which welcomes press kits from all High Point Market exhibitors,” adds Kimberley Wray, vice president of marketing and communications at the High Point Market Authority. “It also requires creativity and an eye for news.
“The most important thing, however, is that all exhibitors make an effort to participate by compiling information about their companies and new product introductions for the Media Center,” Wray says. “One of the key differences in our Market than any other is the depth and breadth of consumer press coverage that results from the large numbers of leading journalists who attend each season. Companies that don’t send press kits to the Media Center are missing out on a tremendous opportunity to connect with them.”
“Together, the AHFA and the High Point Market Authority are able to bring insights from the industry’s media relations pros to our Market exhibitors” says Brian D. Casey, president and chief executive officer of the High Point Market Authority. “By offering free, webinar events like this one, we are continuing to invest in the success of all Market exhibitors.”
The “How to Prepare an Effective Press Kit” webinar is open to any High Point Market exhibitor, but space is limited. Reserve your spot today by calling Jan Wellmon at (336) 869-1000 ext. 221 to register.
About the High Point Market Authority: The High Point Market Authority is the official sponsor of the International Home Furnishings Market, in High Point, North Carolina. Featuring more than 2600 exhibitors and attracting tens of thousands of visitors from more than 110 countries, the High Point Market is the driving force of the home furnishings industry.
About AHFA: The American Home Furnishings Alliance–located in High Point, N.C., and Washington, D.C.– is the largest association of home furnishings companies in the world and represents more than 250 leading furniture manufacturers and distributors, as well as 225 suppliers to the furniture industry worldwide.
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