Comfort Solutions by King Koil Signs E.S. Kluft & Company As Licensee

Furniture World News

Comfort Solutions by King Koil announced that it has signed E.S. Kluft & Company of Rancho Cucamonga, California as its licensee for a five state region in the western U.S. Effective January 1, 2008, the makers of the Aireloom® and Kluft Royal Standard™ will represent Comfort Solutions in Arizona, California, Hawaii, Nevada and Utah. “Having a company of this caliber join our organization is a tremendous asset,” said Dave Roberts, Comfort Solution’s President and COO. “Earl Kluft and his team have exceptional talent and experience that will help us grow the Comfort Solutions brands not only in the Western states, but will also help us globally. Their insight on product design and skill in the marketing of mattresses provides us with opportunities to offer better and more unique programs to our retail dealers, all of which will help increase retail dealer sales and profitability.” “We have enjoyed great success,” said company founder and CEO Earl Kluft, “with our Aireloom and Kluft brands, which are targeted to the upper end and ultra luxury markets. At the same time we have watched the growth and development over the last five years of Comfort Solutions and believe they are the up-and-coming company with tremendous opportunity. The synergies between what they have and what we can do will make this venture very successful.” At this time the Aireloom and Kluft brands will remain independent of Comfort Solutions. However, there is the possibility this could change in the future. “Right now, we are continuing with our plan to have Aireloom and Kluft brands sustain their position as an independent, tightly controlled entity,” Kluft said. The strategic alliance between Comfort Solutions and E.S. Kluft will allow both companies to maximize mutual opportunities both domestically and worldwide, says Roberts. “Earl and his team have done a magnificent job in developing the highest quality of luxury bedding. Aireloom and Kluft stand above any other luxury mattress brand.” Roberts also noted the Kluft addition to the Comfort Solutions group will only add to the tremendous growth Comfort Solutions has enjoyed over the last five years. It will give the company a much stronger presence in the western United States and provide for more focus and stronger service, particularly in California. Comfort Solutions by King Koil is the seventh largest bedding manufacturer in North America. Its products are also manufactured, marketed and sold in over 50 countries worldwide. Established for over 100 years, the company produces high quality mattresses and foundations. Comfort Solutions is also the domestic supplier for the Laura Ashley Home Mattress Collection. For more info call (630) 230-9744, or go to: www.comfortsolutions.com.