Mitchell Gold, chair-man and co-founder of Mitchell Gold + Bob Williams, the home furnishings lifestyle brand, announced that they will bring comfort and high style to savvy New Yorkers this September when they open a Signature Store at the One Kenmare Square building in SoHo on Lafayette Street – one of New York’s busiest arteries in the heart of the downtown shopping district.
The Kenmare Square site (located at 210 Lafayette Street), will be the first freestanding store for Mitchell Gold + Bob Williams in New York City -- but the Company’s second retail location in Manhattan -- the first, is a 5,000 square foot space on the 4th floor of ABC Carpet & Home. A grand opening event is planned for October 11th.
“Our new 11,000 square foot space is exactly what we had been looking for,” said Gold. “We believe this particular location in Soho, which also borders Nolita, will become the new epicenter for home furnishings and interiors in lower Manhattan. The location is convenient to subways and has a great energy and vibe on any given day. We love having a park across the street which gives the area an airy feel.”
The One Kenmare Square Soho store, will occupy 80 feet of retail frontage on the street level as well as the lounge floor below accessed via a strikingly-modern aluminum grid staircase. The store will carry the Company’s signature design scheme and will feature limestone floors, soft white walls, bright, modular lighting and professionally-organized furniture settings – showing customers serene ways to integrate eclectic styles of furniture. The Mitchell Gold + Bob Williams design philosophy is based on comfort as priority for look and feel, and mixing unexpected pieces together (for example, modern white slipcovered sofas and chairs paired with Tramp Art style pieces), giving each setting a unique, modern twist.
“Having such a large, open space in which to showcase all of our products, will allow consumers to really experience the full Mitchell Gold + Bob Williams lifestyle,” added Bob Williams, president of design and co-founder. “We know that buying furniture can be an anxiety-ridden purchase, and we want everyone who walks through those doors to feel welcome, comfortable and very well taken care of.”
The company has always championed “immediate gratification” with each store stocking most of the merchandise that’s displayed on the selling floor. The store will also offer customers and the design trade the ability to custom-order pieces delivered in less than 45 days in most situations. Kenmare Square Soho is one of a growing number of Signature Stores for the Mitchell Gold + Bob Williams brand. Other Mitchell Gold + Bob Williams stores are in dynamic markets such as Boston, Atlanta, Los Angeles, Washington, DC, Portland, and Puerto Rico with international locations in Mexico City and Toronto. Additional locations are scheduled to open over the next six months in Miami, Houston and Nashville.
This newest Signature Store location is prominently located on the street level of the One Kenmare Square residential building, developed and owned by famed hotelier Andre Balazs of The Mercer Hotel and Chateau Marmont fame. The 11,000 square foot interior will be designed by New York-based James Bartholomew Architect in collaboration with Bob Williams. The goal is to create a clean and modern backdrop for the company’s upholstered and slipcovered furniture, casegoods (industry speak for armoires, beds, dining tables, chests, coffee tables, etageres etc.), lighting, area rugs, accessories and a Fine Art Photography Collection by Tipper Gore.
The store will be dog-friendly with pets always welcome and treats readily available to four-legged friends (the company even has dog beds to coordinate with your sofas!).
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