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MicroD To Launch Retail Based ePreVue-5 at WHFA’s Launch Pad in the RRC at Market

Furniture World News


The Western Home Furnishings Association (WHFA) announced that MicroD, a 13-year-old company focused on product presentation, software and services will showcase ePreVue-5, their online furniture visualization service for the internet at the Launch Pad located within the Retailer Resource Center (RRC) at the Las Vegas Market in Building B, 16th floor. The Launch Pad, 40 square feet of prime real-estate located within the RRC, is designed to support suppliers and manufacturers in the introduction of new products and innovative promotions. MicroD, founded in 1994 by Manoj Nigam, President & CEO, provides premiere online room planners and advertising tools to bridge the technology gap between manufacturers and retailers. “At MicroD, we provide the resources for retailers to interact with customers before they even come to the store. According to the Wall Street Journal, over 80% of big-ticket purchases, including furniture, are first researched on the internet. It only makes good business sense to take advantage of this inevitable trend and provide a product, such as ePreVue-5, that’s easy to use and customize to unique preferences,” said Nigam. “People want to see the furniture on the web and want to know all about it. How will it fit in their house? How will it fit their need? It’s then that they go to the store to validate what they viewed on the web. Many retailers don’t have a website or don’t know how to put content on one. They might also struggle with how to maintain it. We’re going back to the retailers now and are making it easier than ever by creating the content for the retailers to use on their own websites,” said Nigam. According to Gabberts Furniture CEO Jim Gabbert, “We can see definitive results when consumers can view our products on our website. By being able to conduct their research and explore their ideas through ePreVue-5, they come to the store better prepared to purchase,” said Gabbert. Nigam will display the retailer-centric based program, ePreVue-5, during the Las Vegas Market, July 30-August 3, 2007. For more information or to schedule an appointment at Market, please contact Robin Smith at (828) 326-9111 x222. For more information on the RRC, please contact Cindi Williams, Director of Events and RRC Manager, at (800) 422-3778 or visit www.WHFA.org. About the WHFA: The Western Home Furnishings Association (WHFA) is the largest affiliate of the NHFA, representing more than 1,100 independent home furnishings retailers in more than 2,800 stores in 12 western states.