Lane To Introduces Imported Motion Furniture Program In Las Vegas
Furniture World News
Lane Furniture Industries announced the introduction of the Continental Collection, a new assortment of imported motion furniture, which will be available for order at the Las Vegas furniture market in July. The Continental Collection is part of Lane’s new container direct motion program, which is launched in partnership with a source factory in China.
The Continental Collection consists of a full assortment of leather and suede motion furniture including reclining sofas, sectionals, loveseats and snugglers. The range is competitively priced with retail values between $699 and $1,399 for suede; and $899 and $1,999 for leather.
As Lane has dedicated stock in China, there is no production time necessary once the order has been placed. This will provide the dealer with a “quick ship” delivery of 7-8 weeks, allowing the collection to reach retail floors by early November in time for the critical holiday shopping months. When compared to typical ship cycles of imported upholstery product out of China, Lane’s lead times will be reduced approximately four weeks.
“Lane will continue to offer a strong domestic assortment of reclining furniture in addition to its new container direct collection,” said Greg Roy, executive vice president of sales and marketing for Lane Furniture Industries. “With the launch of a container direct program for motion furniture, however, we are able to offer a broader assortment and more flexibility for our dealer base. We are confident in our ability to provide improved service to our customers through the strength of our four U.S. manufacturing facilities and also our sourcing partners in Asia.”
The Continental Collection continues the Lane brand of styling for motion furniture, offering sleek and classical looks in addition to the traditional motion styles.
About Lane: Lane Home Furnishings is the largest manufacturer of reclining furniture and the second largest manufacturer of recliners in the world. To learn more, visit www.lanefurniture.com. Lane is a subsidiary of Furniture Brands International (NYSE: FBN), based in St. Louis. Furniture Brands International is the nation’s leading residential furniture manufacturer. Additional information can be found at www.furniturebrands.com.
Furniture World Magazine-Business solutions for furniture retailers