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WithIt Appoints Mary Cammack Eitel To Board As VP Marketing

Furniture World News


WithIt, the organization dedicated to the support and development of female professionals in the home industries, names Mary Cammack Eitel to the 2007 board of directors as vice president of marketing. Eitel will serve a three year term. Eitel is senior vice president, house and home practice leader, for the Edelman agency’s consumer brands group, based in Atlanta. She is responsible for strategic communications plans and brand-support programs for over 50 public and private companies. For WithIt, Eitel is expected to provide leadership and coordination required to develop and support a marketing strategy for the not for profit organization, including a comprehensive campaign to increase member retention and growth, sponsorship and revenues and to promote ‘Strategic Thinking Everywhere.’ Members of the board are selected to support WithIt’s mission to be leaders in the home furnishings industry and to provide growth opportunities for women in their professions. WithIt’s current president is Kelly Peterson, group advertising director at Hearst Integrated Media. Established in 1997, WithIt provides educational and mentoring programs to benefit hundreds of participants and corporate sponsors annually. Sara Lyke is executive director of WithIt. For more information about WithIt, please visit www.withit.org. For inquiries about this release, please contact Sara Lyke at director@withit.com or by telephone, 336-880-2188.