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Healthy Back In Metro DC To Feature Magniflex

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Magniflex, one of the world’s largest luxury mattress brands, announced that they have expanded distribution in the Metro Washington area through a retail program at Healthy Back showrooms. Known for its innovative mix of ergonomically designed products that help relieve back and neck pain, Healthy Back will be carrying Magniflex’s dual comfort Magnifico line. The dual core mattress is considered a solution for couples that have different comfort preferences, yet want to sleep together on one mattress. In queen, king and California king sizes each mattress incorporates two cores, each with a “softer” and “firmer” side to the blocks of foam. Consumers are able to easily unzip the ticking and flip the blocks to the desired comfort zone. “We traveled the world in search of the finest sleep system- and we found it,” Healthy Back posted on its website as it launched the new line. “We proudly offer you the best of - Magniflex! We are proud to introduce an innovative new sleep system made for healthy back by Magniflex in Italy. This distinctive sleep system combine bespoke tradition with the latest technical advances to create a luxurious sleep experience – personalized for you (dual core).” “Henry Burney, who heads the national sales effort for Magniflex in the United States, heralded the Healthy Back relationship as a key one in the evolution of the brand. “Washington and its affluent suburbs is a very important market for us. The ability to team with a respected brand like Healthy Back facilitates our entry into this key market,” said Burney. Founded over 50 years in a suburb of Florence, Italy, today 20 million people in 45 countries sleep on Magniflex mattresses. Known as the world leader in quality, comfort and innovation, its central manufacturing facility produces up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and now, the United States. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the United States. For more information on Magniflex products visit www.magniflex.us or call 1-888-642-4800.

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