Over 152 Years of Service to the Furniture Industry
 Furniture World Logo

LaJobi Industries, Inc. Hires Barbara Rogers as Director of Marketing

Furniture World News


LaJobi Industries, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, announced that Barbara Rogers has joined the company as Director of Marketing. A 20-year veteran with extensive experience in all dynamics and facets of marketing, communications and sales integration, Rogers comes to LaJobi from Dolce International, a $200 million global hospitality company specializing in the meetings niche with 22 owned and managedproperties throughout North America and Europe. In her position at LaJobi, Rogers will be responsible for driving all aspects of core marketing and communications programs for their five brands of juvenile furniture and related accessories, which include Bonavita, Babi Italia, ISSI, Europa Baby and Graco, as well as Serta Crib Mattresses. She will report to Larry Bivona, the company president. At Dolce International since 2003, Rogers held a series of increasingly high-level marketing and communications roles where she directed the planning, execution and management of innovative initiatives throughout North America. She worked alongside individual property marketing executives to drive their respective marketing and public relations strategies which included the development and execution of corporate and property media campaigns, overseeing media placement and creative agencies and maintaining an online web-based ordering system for ordering ads, email blasts, direct mail and collateral materials. She was also accountable for partnership marketing programs to drive revenues with keyorganizations. From 1986 – 2002, Rogers held a range of marketing and communications positions at companies such as the Thomas Cook Group, the leading global travel and foreign currency exchange company, Miele, a German-based manufacturer and seller of premium kitchen appliances and floor case products and Hanover Fairs, the world’s most active trade show organizer. She currently resides in Manalapan, New Jersey. “LaJobi is thrilled to welcome Barbara Rogers and we look forward to incorporating her considerable skills as a seasoned marketing, communications and public relations executive into our company,” explains Larry Bivona, President, LaJobi Industries, Inc. “She brings the proven ability to understand the culture of brand marketing and can serve as a visionary and catalyst for creating new and improved marketing strategies to drive initiatives that can deliver outstanding returns.” LaJobi Industries, Inc. manufactures and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, ISSI, Europa Baby and Graco, as well as Serta Crib Mattresses. Named for its founders, brothers Larry and Joe Bivona, LaJobi is known for commitment to top-quality workmanship design, service, uncompromising dedication to quality and innovation. Proud of 14 years of steady growth and state-of-the-art manufacturing facilities, the Bivona brothers remain focused on providing European-inspired juvenile furniture. The company was the first to design, manufacture and introduce the Lifestyle Crib, which was recently recognized as a Consumer’s Digest Best Buy. And, LaJobi products meet the highest standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards. LaJobi products are available in more than 2,000 retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jerse 08512. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.