Tempur-Pedic International Inc., a leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, unveiled a new marketing program highlighted by new break-through television advertising designed to broaden the company's consumer reach. Relying on exhaustive consumer and industry research, Tempur-Pedic's new integrated brand campaign will be centered around the strong connection between sleep and wellness.
The new campaign, developed by The Acme Idea Company of Norwalk, CT, uses the tagline "Welcome to Bed," positioning Tempur-Pedic products as "night time therapy for body and mind." The specific benefits of comfort, pain-relief and stress-relief provided by Tempur-Pedic's unique TEMPUR(R) material are highlighted. The program direction was created after months of studying consumer preferences and buying habits, as well as researching retail trends and category dynamics. The resulting advertising campaign will begin appearing on television, magazines and more during the month of May.
"This direction was born of consumers and what they have told us is important to them. Today's consumer is more educated than ever before and more demanding about the wellness products they purchase," said Rick Anderson, president of Tempur-Pedic North America. "This new direction speaks to the significant importance people are placing on their sleep needs. We invite everyone to view the advertising by visiting our website, www.tempurpedic.com."
The new campaign will be consistent through all company marketing efforts, including the website and at retail presentation.
"As a company, we have had good success leveraging product innovations and our brand strength to help lead the growth of the premium mattress market," said Anderson. However, I believe we are poised to ascend to the next level. This latest branding initiative is a natural evolution for our company, bringing to light those connections in a more consumer-friendly way."
About the Company: Tempur-Pedic International Inc. (NYSE:TPX) manufactures and distributes premium mattresses and pillows made from its proprietary TEMPUR(R) pressure- relieving material. It is the worldwide leader in specialty sleep, the fastest growing segment of the estimated $12 billion global mattress market. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 70 countries under the TEMPUR(R) and Tempur-Pedic(R) brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com/ or call 800-805-3635.
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