Furniture Buying Index Up 1 Point
Furniture World News
The Furniture Buying Index increased by one point this month to a reading of 81. This Index shows that consumers are looking for, but not finding new items.
Britt Beemer, Chairman of America’s Research Group, said, “lack of new items is causing interest in buying not to grow at this time.”
Beemer added, “consumers are not seeing much new in stores or in advertising which is why the Furniture Buying Index has made virtually no movement.”
The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind.
April 2005 index = 89
April 2006 index = 76
April 2007 index = 81
12 month low = 73
12 month high = 83
Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.
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