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Marketing Company Introduces Guerilla Tactics To High Point Retailers

Furniture World News


Advanced Media Solutions (AMS) announced that they have joined, for the first time, the impressive list of industry professionals attending this year’s High Point show. “We are very excited to be making a presence at IHFC® on M12 IHFC in the NHFA Resource Center,” explains AMS CEO Mark Williams. “This is the world’s largest wholesale home furnishings show. What better venue to introduce furniture retailers to the innovative, results-driven marketing services of AMS.” This year’s High Point is expected to draw over 75,000 attendees, including a number of advertising and marketing agencies. But, says Williams, “Don’t expect the usual agency line from AMS. Agencies talk about branding and building awareness. At AMS, we specialize in unique marketing tactics that get immediate results you can see and measure.” Williams goes on to say,” The majority of our clients see a 35% - 50% increase in sales as a result of our promotions”. “These impressive returns are a direct result of AMS’s innovative approach” says AMS Director of Operations, Chad Zaputil, “The result: we drive more customers inside your store.” Zaputil points to some most recent guerilla marketing tactics. “We have mobile billboards that can target very specific geographic areas or events. Hours can be adjusted to meet our client’s needs, day or night.” AMS has been employing unique tactics for a wide range of local, regional and national clients, including retail locations for La-Z-Boy Furniture Galleries, Simmons Mattress Galleries and Kmart. Williams says, “We have the complete capabilities to do any traditional marketing and advertising. But we encourage our clients, especially in furniture retail, to think beyond the circular, to do something different. Because that’s what makes them stand out, that’s what drives traffic and sales.” Visitor to their High Point booth will be able to enter to win up to $10,000 in free advertising with AMS. “This may be our first appearance at High Point,” adds Williams. “But we’re certain it won’t be our last.” About Advanced Media Solutions: Advanced Media Solutions (AMS) is a full-service advertising and marketing firm specializing in developing innovative, integrated solutions to drive traffic, increase sales and generate outstanding returns for local, regional and national retail clients. AMS develops, launches, and coordinates a wide range of services and solutions, including promotional events, print, outdoor and broadcast advertising, direct mail, packaging, logo and graphic design. AMS is headquartered in Long Beach, California. For more information call (562) 595-7414 or email jay@advancedmediasolutions.net.