Excelsior Designs announced new independent sales representation in multiple territories. Steven Kayne, president, said, “The success of our licensed ‘Nicole Miller Collection’ and the debut of an exclusive, custom rug program have greatly broadened our product offerings. This new representation was chosen to support our distribution strategy into these new categories.” The 25 year old company has evolved from one whose distribution was primarily contemporary specialists to also having strong product representation in major independent furniture retailers across the country.
In 2006, Excelsior Designs’ first collection for designer Nicole Miller began debuting at retailers throughout North America. Recently, a custom program featuring wool and silk handcrafted rugs produced by Carpet Creations was added to complement the Excelsior Designs and Nicole Miller Collection furniture lines. At the spring High Point Market, a second licensed furniture collection for Nicole Miller will be introduced. Kayne noted, “These line extensions bring Excelsior Designs additional opportunities for broader distribution and increased sales.”
The new sales representatives and territories are as follows:
Lisa H. Arose and Carolyn Sipes
Washington, Oregon, Idaho, Alaska, Western Canada
John and Gayle Brennan
Iowa, Missouri, Kansas, Nebraska, Oklahoma, Colorado
California, Arizona, Southern Nevada, Hawaii
Illinois, Wisconsin, Minnesota
Excelsior Designs, its leather upholstery division Casa Novalia™, and the “Nicole Miller Collection” share a permanent showroom in High Point’s IHFC Design Center D1110. All of the company’s case goods and leather upholstery are manufactured in Italy. It is headquartered in North Amityville, NY where it also maintains a distribution center servicing retailers and special orders in addition to their direct container program.
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