Cathy Smith Joins Weiman As VP Merchandising

Furniture World News

Weiman Furniture of Christiansburg, VA announced that Cathy Smith has joined the company as Vice President of Merchandising. Smith will be responsible for product development, fabric selection, creation of new sales aids, and product presentations at markets. “Cathy will be instrumental in defining the overall style and design of both the Weiman and Preview upholstery collections” stated Carl Philips, President of Interlude Home, parent company of Weiman Furniture Inc., “She will work closely with executives and designers at Interlude Home in broadening Weiman/Preview’s contemporary offerings with new occasional furniture and accessories.” “Cathy will serve as liaison to new and existing contemporary designers in fashioning fresh collections for both brands”, said Philips. “She will develop and source products in Europe and Asia on behalf of Weiman/Preview, as well as Interlude Home.” Smith recently resigned from Lazar Industries, where she served as a director with duties encompassing textiles, sales support, merchandising and showroom coordination. She also administered the implementation of a new proprietary manufacturing computer system at Lazar. She will move from Los Angeles to the area near Weiman’s headquarters in Christiansburg, VA.