La-Z-Boy, a leading manufacturer of upholstered furniture, has announced the opening of a La-Z-Boy Furniture Galleries® store in Kennesaw, Ga.., located at 835 Barrett Pkwy. The store boasts the design-focused format of the company’s “new generation” stores, which help customers in every step of their furniture shopping and home decorating experience.
The new 13,400-square-foot store features the full selection of stylish La-Z-Boy® furniture, beautiful accent pieces, and a professionally staffed design center to help customers put it all together.
“La-Z-Boy offers furniture for any home, whether you are looking for something contemporary or classic, casual or traditional,” said Bob Breunig, store owner. “The style, quality and comfort of La-Z-Boy furniture combined with the design expertise and customer service we provide make an easy, enjoyable furniture shopping experience for any customer.”
More Than Recliners
La-Z-Boy Furniture Galleries feature the entire selection of La-Z-Boy furniture offerings, including the company’s world-famous recliners, motion sofas, sleep sofas, stationary sofas and chairs, sectionals, and leather upholstery, as well as stationary sofas and chairs from the Inspired Living by La-Z-Boy® collection. The stores also feature the Todd Oldham by La-Z-Boy collection, including furnishings for the living and family rooms that blend fashion with function, including upholstered pieces, occasional furniture and decorative accessories.
Organized in “galleries” – including a Living Room Gallery, Family Room Gallery, Sleep Sofa Gallery, Leather Gallery, and, of course, a Recliner Gallery – the furniture at
La-Z-Boy Furniture Galleries stores is displayed in vignettes complete with occasional and accent furnishings by La-Z-Boy subsidiaries, along with a dramatic selection of decorative accents, including lamps, area rugs, wall art and accessories, all available for sale.
Professional Design Assistance
Every La-Z-Boy Furniture Galleries showroom is built around the La-Z-Boy Design Center, which is staffed by design consultants and was created to provide customers with inspiration, answers and helpful assistance. Included in the design area is the interactive
La-Z-Boy Screen Test® system, which allows customers to design their own furniture by rendering any La-Z-Boy product in their choice of hundreds of fabric and leather covers. For customers looking to shop in the convenience of their home, La-Z-Boy Furniture Galleries also offer in-home design assistance.
“Emphasizing design and style, the La-Z-Boy Furniture Galleries exemplify our direction for the future of La-Z-Boy,” said Steve Matlock, senior vice president of sales and marketing for La-Z-Boy.
“By offering our customers design assistance and an enjoyable shopping experience, we are going beyond offering just exceptional products and providing complete solutions for their homes.”
To make the shopping experience more family-friendly, these stores feature a wide circular pathway for easy navigation for families with children and strollers. Eye-catching signage guides shoppers through the store, directing them to the various galleries and providing meaningful information along the way. And, there is even a fun, interactive and educational play station in the Design Center area to entertain young children while parents interact with the store design consultants to create the rooms of their dreams.
The La-Z-Boy Furniture Galleries store network numbers 329 locations, representing one of North America’s largest furniture retailers and the fourth largest U.S. furniture retailer.
Headquartered in Monroe, Mich., La-Z-Boy is North America’s largest manufacturer of upholstered furniture and the world’s leading producer of reclining chairs. It is a division of La-Z-Boy Incorporated, (NYSE: PCX: LZB) one of the nation’s largest furniture manufacturers and marketers.
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