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LaneVenture Introduces New Offerings In WeatherMaster Line

Furniture World News


Laneventure announced the availability of three new offerings in its WeatherMaster line to assist customers in their quest to create an outdoor living space that is both comfortable and reflective of their personal style. A new line of designer fabrics, new finish options for outdoor aluminum styles and an extended partnership with Sherwin Williams for the WeatherMaster Natural Wicker Collection will provide consumers with a complete solution for personalizing their outdoor décor. “Whether choosing clothes, automobiles or home décor, today’s high-end consumers take pride in establishing a distinctive style reflective of their personality and lifestyle,” said Art Thompson, president of Laneventure. “With these new offerings, Laneventure enables our customers to truly express themselves.” As consumers continue to expand their living spaces to the outdoors, they seek fabrics that provide fashion and flair, in addition to functionality. By partnering with Kravet Soleil for the Designer Fabric Program, Laneventure initially provides customers with 76 designer patterns to complement any outdoor living space. Kravet is a recognized leader in offering high-end, designer inspired, licensed fabrics to designers and fabric distributors throughout the world. This decorative fabric program will be available through Laneventure’s WeatherMaster Special Order Centers, beginning in January, 2006. In addition to offering consumers more fabric choices for their outdoor living spaces, Laneventure now offers consumers additional color options within the WeatherMaster Natural Wicker collections. By expanding their current partnership with Sherwin Williams, Laneventure is first in the industry to offer a special order program for wicker finishes of this magnitude. Starting in spring 2006, retailers who purchase the WeatherMaster Special Order Center will be able offer customers more than 810 new colors, in addition to the 24 current finish offerings in the WeatherMaster collection. This program empowers customers to coordinate WeatherMaster furniture with their favorite Sherwin-Williams paint colors, for a truly customized and complimentary style. Lastly, consumers can personalize their outdoor living space through expanded offerings in the WeatherMaster aluminum collections. Designed to blend a combination of hand-work and modern technology to create unmatched beauty, these state of the art powder coated finishes are available in black, white, tortoise, zinc, espresso, natural and golden sienna. These colors once married to specific collections within the WeatherMaster aluminum category are now available in all of the existing aluminum collections except for the At Home In Tuscany and the new ValEur/Prado lines. “These new introductions reflect Laneventure’s continued commitment to offer our retailers unique ways to reach the discriminating high-end consumer,” explained Vice-President of Marketing, Gary McCray. “With this offering we are able to leverage our unmatched capabilities to market the personalized furnishings that today’s luxury shopper desires.” Lane®venture, one of the leading premium indoor-outdoor furnishings manufacturers in the U.S., has positioned itself as the leading marketer of outdoor living environments. For more than 30 years, Laneventure has offered the best in casual furniture for inside, outside and all around the home. Laneventure creates lines for designer and national names including Raymond Waites, Cabana Joe and Eddie Bauer. Laneventure is a division of Furniture Brands International (NYSE: FBN). To learn more, visit www.laneventure.com.