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Ekornes, Inc. Announces Peter Bjerregaard As New President

Furniture World News


Mr. Peter Bjerregaard has been appointed as the new President at Ekornes, Inc., the US headquarters of the Norwegian furniture manufacturer of the same name. Formerly employed by Ecco, the Danish shoe company, Mr. Bjerregaard is an experience international manager with a successful track record in marketing, sales and general management. Mr. Svein Lunde, International Marketing Director for Ekornes ASA, the parent company of Ekornes Inc., says, “Peter is a wonderful fit for Ekornes in that Ecco, his former employer, markets and distributes its products in a similar way as Ekornes. As in the Ekornes model of business, Ecco creates partnerships with dealers where in-store displays and marketing activities are centered around the brand values. And, geographical exclusivity was as important to Ecco as it is to Ekornes.” Bjerregaard will take the Ekornes, Inc., helm as of September 1, he succeeds former President Kevin McGuinness, who resigned in February 2004. Established in 1934, Ekornesx is the leading manufacturer of sofas and chairs in Scandinavia, with corporate offices in New Jersey to serve the U.S. market. Ekornesx developed the world-famous Stresslessx recliner, which features a patented system that adjusts automatically, allowing body weight to determine the right level of support Makers of luxurious furniture with incomparable comfort and long-lasting value, Ekornesx offers an oasis of relaxation and comfort in the busy modern world.