W.A.C. Lighting Appoints Michael P. Sofarelli Media Supervisor

Furniture World News

W.A.C. Lighting has announced the appointment of Michael P. Sofarelli to Media Supervisor, a newly created position.  W.A.C. Lighting is a leading and rapidly growing designer and manufacturer of track, recessed, under-cabinet and monorail lighting. In his new position, Mr. Sofarelli will help oversee the firm's advertising and public relations programs, the production of all sales literature, direct mail, internet marketing, packaging, and point-of-purchase displays.  He will work closely with Sean Tham, the firm's newly appointed Marketing Director, and National Sales Manager Marc Pfeiffer. Mr. Sofarelli most recent career experience includes serving as Art Director and Marketing Coordinator for CrossBorder Solutions in Manhattan (most recently), and Art Director for The CDS Group LLC from March 2000 through April 2004.  Prior to those stints, he was a Graphic Designer for Cyber Surf Swellcast Magazine (Long Beach, NY), The Halpe Advertising Group in New York City, and Everlast, Inc. in Naples, Florida. He was bestowed with several industry awards including Excellence in Business Awards for Website Development and Best Magazine Website Award. Mr. Sofarelli studied at Harvard University and Parsons School of Design, and graduated Hofstra University with B.A. in Fine Arts and Graphic Design.  He is also certified in web page design. About W.A.C. Lighting: Celebrating its 20th anniversary this year, W.A.C. Lighting has developed a stellar reputation for a high quality product line backed by an extraordinary level of service. Superlative customer service is evidenced by an unprecedented shipping record (96% of orders shipped within 48 hours), a state-of-the-art SAP software system; new service professionals; updated product literature (including mini catalogs for dealers' customers), CD-based catalogs for Mac and PC platforms, point-of-purchase displays, and an upgraded website (dealers can access pricing, inventory and shipping status). The firm offers extensive manufacturing capabilities, product development and engineering in its ISO 9001-certified, production facilities and offices in China, as well as an expanded and relocated west coast distribution center and offices in City of Industry, Calif., and an expanded corporate headquarters and east coast distribution center in Garden City, NY. Innovative world-class designs and state-of-the-art technology are hallmarks of the W.A.C. Lighting product line, which has been updated with an extensive lineup of product releases for the residential, commercial and specification markets.  Recent 2004 introductions include: a comprehensive line of Recessed Downlights; Flexrail2 Line Voltage 2-Circuit Commercial Rail System; Wall Sconces; and Architectural Decorative Luminaires, as well as significant additions to its extensive track, low-voltage, undercabinet lighting, and decorative product lines. The firm's vast line includes: a Low Voltage Monorail System; QuickConnect series of Pendants and Accessories: Glass Companion Wall Sconces, Counter Balance Adjustables, Monopoints and Multipoints; Five Track Systems, including a 2-circuit Track System and a 12v/24v Linear System; Metal Halide and Compact Fluorescent Track Heads; Surface Mounts; Miniature and Flexible Fixtures; Button Lights; Display Lights; and Accessories. W.A.C. Lighting is headquartered at 615 South Street, Garden City, New York 11530.  The phone is 1.800.526.2588, and the fax is 1.800.526.2585. The email address is info@waclighting.com and the website is www.waclighting.com