THER-A-PEDIC ALABAMA, a division of Winco Mfg. and Licensee of THER-A-PEDIC INTERNATIONAL, manufacturer of MEDI-COIL® Sleep Products, has announced that they will be exhibiting at the Georgia Furniture & Decorative Accessory Market, May 3l - June 2nd, 1998 at the Cobb Galleria Center in Atlanta, Georgia.
According to Roger Reed, Sales Manager, the Georgia Furniture and Decorative Accessories Market fills a void left by the Atlanta Furniture Market who is now placing less emphasis on furniture. "We are looking to draw dealers from Georgia and South Carolina, especially those who are seeking premium value priced products with good margins. Larry Karel, who developed this market, has provided us in the past with keen insight on market results."
THER-A-PEDIC ALABAMA will be presenting a new line of silk and wool combination sleep sets as part of their premium MEDI-COIL® PRISMS "MAJESTY" collection, featuring THER-A-PEDIC's unique 660 coil offset spring with TRIPLE EDGE®. The "MAJESTY" Collection has been designed to retail between $1000 to $1200 in queen ... a new price target for THER-A-PEDIC ALABAMA. "The silk side offers a cooler feel in the summer while the wool side provides a warmer feel in winter. The "MAJESTY- Collection strengthens our bedding line by providing our retailers strong merchandising features at popular price points."
"Many of the dealers we hope to see at the Georgia Market are those who are unable to visit our permanent show space at the Tupelo Furniture Market, in Tupelo, Mississippi", explained Mr. Reed. "By bringing our products to them, they'll be able to see first hand we are a complete mattress supplier with the ability to provide quality and value to enable them to make more profit, more easily, more often. And as usual, our bedding products are backed by the strongest sales support program in the industry including our modular Sleep Gallery merchandising program, and Beduction® Sales Training."
In addition to their "MAJESTY" Collection introduction, they will also be presenting their new "GENUINE LATEX" Collection ... designed to retail between S1200 - $1400 in queen.
THER-A-PEDIC ALABAMA will also be presenting their complete line of patented TRI-TEC® total spring support system, featuring TRIPLE EDGE® and patented PERMA-GRIP® II non-rip mattress handles, designated for retail price points from $599 - $899 in queen... as well as their extensive line of promotional bedding.
To see THER-A-PEDIC ALABAMA's new line or for more information about their complete line of bedding products, stop by booth #s 529, 530, 628 and 630 at the Cobb Galleria Center, or contact Roger Reed, Sales Manager, by phone at 800-526-6084 or by fax at 205486-8771, see the Ther-A-Pedic area on furninfo.com or e-mail: email@example.com
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